Data-Driven Website Design

Data-Driven Design

Far too often, websites are designed purely on aesthetics. For a web designer without access to (or interest in) user data, this can be a good solution. However, aesthetics will only get you so far. When it comes time to redesign your site, ask yourself the following questions:

  • What content on our current site is successful?
  • What can be improved?
  • Are there any pages we can add to increase traffic?
  • Which pages are currently bringing in the most conversions?
  • What do users come to our site looking for?
get an website of your current website experience

Terry Dinh Web Developer

TopSpotter since 2018

Design With User needs in mind

Data-Driven Website Design & Development

When you work with TopSpot to design a new website, analytics is where we look first. That’s the basis behind analytics based web design, which is a crucial part of a truly integrated approach to digital marketing.

 

Google Analytics

If you have Google Analytics installed on your website, you have access to tons of data to influence the site architecture of your website and its design elements.

We can use this information to figure out what your website is missing. One of the prime tools for that is looking at your internal search queries. Essentially, we look at what users are searching for on your website, yet unable to find.

The solutions to the problems this data exposes can come in a few forms. First, you actually add pages that you don’t have, like an FAQ or a landing page for specific information. If you do already have those pages, you can also use your internal search queries to improve the navigation of your website. If users are constantly searching to get to a certain page, adding easy (and noticeable) access from your homepage can lead to a higher conversion rate.

Form and Call Data

Reviewing form data and phone calls is one of the best ways to understand how users are behaving on your website. For example, are callers asking questions that can easily be answered with new content additions on the site? Are prospective customers bringing up sizes, skus, shapes, new applications or new key phrase variations in the forms they’re submitting?

Content and page additions can be addressed with information directly from the source – your potential customer.

Marketing Professional

Small Business, Industrial Manufacturing Company

See What Others Are Saying

The redesign of our website has significantly improved it and we’ve seen an uptick in leads, RFQs, and catalog downloads.

Heatmap Analytics

At TopSpot, everything we do from a marketing standpoint is integrated. Every part of your online presence is a piece of the puzzle. Aesthetics are important. An unattractive site will turn away customers.

We understand that, and have built beautiful, award-winning sites for our clients. But if you do not approach web design with data to back up your design decisions, you’re missing out on potential.

With our experience in analytics-based web design, we can create a site that tells your visitors what they want to know and places the information where they can easily find it. When customers can easily find the information they want, it makes selling your products so much easier.

A heatmap representation of a visitor who moves their mouse across the website can help us determine where to place key content and calls-to-action.

Using data from heatmaps like clicks, taps and scrolling behavior paired with other analytics data, we’re able to make critical decisions about the design, functionality and organization of your website.

Blog Post

Why Data Should Guide Your Web Design Strategy

Redesigning your industrial website and starting with aesthetics? Here's why you should start with analytics data for a better design & content strategy.

View Blog Post

Web Development Case Study

Industrial Supplier

Learn how the TopSpot Team used PPC search query data to drive Babbitt International's website to a 1250% increase in form submissions.

View Web Development Case Study

Blog Post

Integrated Approach Success Story: Transportation Industry

Read about the award-winning data-driven strategies TopSpot used for the website design, development, and ongoing marketing for Great Western Leasing.

View Blog Post

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