Analytics for Businesses Part 2

May 17th, 2018  |  TopSpot Offices  |  9:30 - 11:30 AM & 2:00 - 4:00 PM


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Date
May 17th, 2018
Time
9:30 AM – 11:30 AM CST
and
2:00 PM - 4:00 PM CST
Location
TopSpot Offices
515 Post Oak Blvd.
Ste. 300
Houston, Texas 77027
Hosted By
TopSpot
Admission
Free

Web leads in the form of calls & form submissions are key to your business growth.

As a client of TopSpot's we want to help you track your return on your marketing investments. All of them. In our first workshop, you gained a better understanding of your website's traffic and user behavior data. We have also found that evaluating your phone call recordings and the form data that is gathered with each submission can shed additional light on the quality of each lead and where to focus time and money. 

Because of this, we are hosting a follow-up workshop specifically for those who attended Google Analytics for Businesses, for you to build on your understanding of Google Analytics while learning how to navigate and interpret LOOP Analytics along with Marchex, the call tracking solution we provide.  

In addition to getting a refresher on Google Analytics, you will learn how to find the answers to important questions like:

  • How do I navigate through my current call & form tracking solutions to the reports I should be looking at?
  • Can I use these tracking platforms to identify training opportunities for my internal team?
  • Is it possible to score or measure my online and offline lead quality?
  • How can I use these tracking tools to identify new markets for my business or content opportunities for my website?
  • How many people are contacting my business and what are they looking to buy?

 

As an attendee of Google Analytics for Businesses, you are welcome to attend, even if you do not utilize either tracking platforms being reviewed during this workshop.

Spots are limited, so reserve your seat today!

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Meet Your Instructors

Josh Blankenship

Josh Blankenship, Client Strategies Manager

With a background in SEO, Josh currently leads our nine client relationship teams responsible for the on-going internet marketing efforts of over 800 clients. This diverse client base ranges from small, family-owned B2C businesses to large, publically-traded B2B corporations. Josh and his team consistently help their clients develop new revenue streams by implementing practical SEO & PPC strategies derived from user behavior metrics.    

Julia Karnezis

Julia Karnezis, Education Manager

As the Education Manager, Julia is responsible for organizing training and cultivating a culture of learning at TopSpot. She originally joined TopSpot in 2011 as an SEO Specialist where she worked with enterprise customers and led SEO training. Before joining TopSpot, Julia worked at public relations and advertising agencies on consumer food brands like Michael Angelo’s, Corner Bakery Café, and Graeter’s Ice Cream.

 

What is Form Tracking?

In March of 2017, TopSpot launched its own proprietary form tracking solution, LOOP Analytics. LOOP Analytics is an analytics tool that captures form data and visitor history.

By tracking the actual data coming through your website's forms, you can evaluate the quality of the leads you're getting instead of just reviewing the quantity. You can also tie leads back to their original referring source and measure the true ROI on all of your investments. 

If you have LOOP Analytics, you receive your website's form data on your standard monthly or quarterly analyses.

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What is Call Tracking?

B2B Companies, phone calls can often make up the majority of a site’s conversions. Because phone calls are instrumental to tracking ROI and provide valuable data, TopSpot Internet Marketing offers website call tracking among our services. 

With Call Tracking, all tracked phone calls from your website are recorded in real time, making it easy to identify what source a new lead came from and the quality of each lead.

If you have Call Analytics, you receive your website's phone call data on your standard monthly or quarterly analyses.

RSVP to Learn More

Workshop Registration

This workshop is free and open to clients only. Space is limited, so save your spot today!