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In 2003, Anita started her career in the search industry with a strong focus in industrial internet marketing and it is where she continues to excel.
Her experience working with B2B manufacturers has allowed TopSpot Internet Marketing to become a leading search marketing agency with an expanding client base of 800+. Anita oversees a team of over 100 employees, specializing in directing successful interactive marketing programs for businesses of all sizes. Clients of all backgrounds and budgets have benefited from her management of strategies that include paid search, user experience, mobile and website development and search engine optimization.
With a BA in Communications (Advertising) from the University of Houston, Anita’s strengths lie within her breadth of SEM knowledge, her willingness to adapt to an ever-changing industry and her effective leadership of a growing agency.
Anita has several unique accomplishments including being one of the first 100 to become a Google AdWords Professional when this designation was created in 2004. She is the proud mother of three sons. Anita has previously spoken at SMX West, the Conversion Conference, IS Conference and Google B2B seminars.