The end of a summer means our great group of interns have spread their wings and have gone back to school for the fall semester. We’re always excited to bring on new interns that contribute fresh ideas to the team, and even more excited when they embark on a new semester after learning lessons and skills that will contribute to their future successes in college and in their professional lives.
Meet TopSpot’s 2018 Summer Interns:
Senior at Texas A&M University
Junior at U of H Clear Lake
Studying Computer Science
Senior at Texas State University
Studying Business Management
TopSpot interns (or as we call them, TopTerns) are here to learn, make an impact on our team and grow as professionals. Throughout their eight week internship, our 2018 TopTerns were expected to earn their Google Analytics Certification and complete departmental training in each of our main service offerings: Search Engine Optimization, Pay Per Click, Analytics, Development & Design and Conversion Optimization.
To wrap up their internship, each presented an audit to members of our Executive Team & Senior Management. Throughout the summer, our TopTurns provided exceptional feedback, helping us learn just as much from them, as they learned from us!
Here are their thoughts on their time at TopSpot:
Give a little information about your internship, what was your role?
We went through training for all the different departments of the company including, SEO
, PPC, Conversion Optimization
, and Design and Development. Each day, I came in at about 8:30 then began to work on any reports or specific assignments I had for that day until the first meeting in the morning. I try and make sure that all the work that I had, I split it into different time sections. So, I set to have X amount done before the first meeting, get this done before lunch, follow that pattern throughout the day. Most of the day’s work is spent either in meetings or working on department based assignments.
As an intern, we did a little bit of everything. We spent at least a week working in each department within TopSpot, so we got a feel for everything that TopSpot does. Every day was different, but I would say an average day would be showing up at the office and sitting in on a meeting or two in the morning, and then working individually on design, Paid Search
or SEO assignments until lunch. After lunch, we would usually sit in on another meeting and then had time to work on new tasks that pertain to the day’s meetings.
What drew you to TopSpot?
Shrey: After looking over the history of TopSpot and the services they provided, I was interested in a company that was…I don’t know, kind of in between computer science and business. TopSpot has a combination of technical and business-oriented services that made this company seem like the perfect match.
Kassidy: I honestly was unsure what I wanted to do once I graduate college. I am very interested in sales and marketing, so I wanted to see how I would do in that type of environment. TopSpot seemed like a great place to test that out!
What’s your favorite part about interning at TopSpot?
Lily: My favorite part about interning at TopSpot was getting to work with the best team members. Everyone was super helpful, and I never felt like I was treated differently because I was younger or an intern. Everybody was friendly and open-minded. I made so many good friends, and I’ll definitely miss everyone.
Kassidy: My favorite part of interning at TopSpot was getting to know everyone in the office! Everyone was so friendly and welcoming.
What did you learn this summer that you will be taking with you to your first full-time job after you graduate?
Kassidy: The biggest takeaway from working at TopSpot pertains more to the work environment. I had never worked in an office before, and it was great to get an understanding of what it’s like in an office-type work environment.
Lily: I learned just what it’s like to work in an office, and many lessons from being able to have real-world, hands-on experience. The things I learned throughout my internship were not something that would have been attainable inside a college classroom.
The technical skills I have learned were my biggest takeaways. Skills like HTML coding, learning more about the specifics of design and development
, and various other techniques. It was very interesting! I think the most applicable skill would be just getting used to working in an office environment. It’s the first time I’ve done that, and I think that’s probably the biggest takeaway from interning at TopSpot.
What have you learned about digital marketing that surprised you?
I am entirely new to the field of not only digital marketing but marketing in general, so I’ve learned everything from how to create PPC ads to doing keyword research for search engine optimization
and paid search. I also learned how to put together reports, which combines analytics
with SEO and paid search. Another skill I learned was how to do a competitive analysis from both a design standpoint and a conversion optimization standpoint.
What advice would you give to our future TopSpot interns?
I would advise future TopSpot interns to pay attention when learning how to work with Google Analytics
and Google Ads
because they are an immense resume builder and could help you get a job in the future!
Lily: The advice I would give would be to not to get overwhelmed or discouraged. At first, all of the training topics are brand new, and it’s a lot of information, but over time you will start to feel more comfortable in your role. Also, step outside of your comfort zone. This whole experience was pretty far outside of my comfort zone, but whenever I stepped out, I became so much more confident!
Shrey: I think there’s just a couple of things. Take a lot of notes, that’s going to be important. Don’t be afraid to ask questions. That’s something that I had to deal with when I first started here (I wish I would have done that more often!). Always stay on top of your email and calendar, because things change at the last minute all the time, and pack a sweater! It’s always freezing in the office!