by

September 09 2019

The end of summer means our great group of interns have spread their wings and have gone back to school for the fall semester. We’re always excited to bring on new interns that contribute fresh ideas to the team, and even more excited when they embark on a new semester after learning lessons and skills that will contribute to their future successes in college and in their professional lives.

Meet TopSpot’s 2019 Summer Interns:

What did you do as a TopSpot Intern?

As interns, we were exposed to a wide variety of marketing efforts as we received training in each department including SEO, SEM, Conversion Optimization and Web Development. We also completed various assignments for each department including keyword research, uploading, site auditing, and reporting. To do this, we used different platforms like Google Analytics and Google Ads to analyze data and to grasp a deeper understanding of the client’s situation. Additionally, we sat in on client meetings, which allowed us to see how teams interact with their clients and how decisions impact relationships with clients.

Emily Welter
Emily Welter
The University of Texas at Austin, Class of 2020

What drew you to apply for an internship at TopSpot?

I was drawn to TopSpot because of their reputation as a top internet marketing agency in Houston. If you work in marketing in Houston almost everyone has heard of TopSpot, and what a great job they do.

Nick Eades
Nick Eades
Master of Science – MS, Marketing, University of Houston, Class of 2019

A few years ago, I took a tour of the office with my American Marketing Association chapter from University of Houston and fell in love with the work environment and culture. Then last year when one of my friends who works here said that TopSpot was looking for interns, I immediately jumped on the opportunity and applied!

Michael Fulfs
Michael Fulfs
University of Houston, C.T. Bauer College of Business, Class of 2020

I have known about the success TopSpot creates for small to large businesses for a long time, so I was curious to learn about their process of doing so. It seemed like a great learning environment centered around growth. The employees were very knowledgeable of their roles and there seemed to be a wonderful chemistry between them. The fully stocked kitchen is also a plus!

Peter Peng
Peter Peng
Texas A&M University, Class of 2021

I was very interested in TopSpot because it is a leader in the digital marketing space, and they are always at the forefront of new developments in consumer insights. I can only see digital marketing’s influence continue to grow. Digital marketing is important because it is integrated into everything we do. It impacts how our generation receives and processes information to make decisions. With constant access to computers, smartphones, and social media, we are always on the internet ready to search or shop. I feel extremely lucky to have the opportunity to learn from a company that is so knowledgeable and has so much experience in this field.

Emily Welter
Emily Welter
The University of Texas at Austin, Class of 2020

I had some previous marketing experience; however, digital marketing stood out to me. I wanted to learn more about the digital marketing process while also gaining more hands-on experience working in Google Analytics and Google Ads. The TopSpot work environment is very team focused, and I wanted an internship that gave me the ability to work with people and collaborate on projects.

Madison Whiteside
Madison Whiteside
Vanderbilt University Class of 2020

What was your favorite part about interning at TopSpot?

My favorite part about interning at TopSpot has been the opportunity to learn from and be around some of the best in the field. The people here at TopSpot are amazingly knowledgeable and love sharing their experiences with you if you have any questions. Every single person I’ve asked a question to have taken the time to make sure that I really understand the explanation they gave me and answer any follow up questions I might have.

Michael Fulfs
Michael Fulfs
University of Houston, C.T. Bauer College of Business, Class of 2020

I love being an intern at TopSpot because it is such a well-organized program that exposes you to a wide variety of components of digital marketing. I enjoyed all of the events and training sessions planned along with the opportunities to work on assignments for real clients. Additionally, the flatness of the company was very impactful on my experience at TopSpot. We constantly interacted and received training from TopSpotters in high-level positions who were very approachable and eager to help us. Even the President of TopSpot, Dave, and VP of Operations, Anita, took the time to work with us. They made themselves available to us at Lunch and Learn sessions and breakfast meetings each month.

Emily Welter
Emily Welter
The University of Texas at Austin, Class of 2020

I love TopSpot’s training process. We worked with people from a variety of departments, and everyday I learned new skills that have given me a more cohesive understanding of the digital marketing field. At TopSpot, interns are not sent out to run petty errands—everyone wants you learn and be involved in assignments as much as possible so we can apply our newfound skills. TopSpot values its interns and want to see us succeed and walk away feeling like we learned something. Everyone is so friendly and willing to help whenever I have questions.

Madison Whiteside
Madison Whiteside
Vanderbilt University Class of 2020

What did you learn this summer that you will be taking with you to your first full-time job after you graduate?

Honestly, the most impactful knowledge I’ve received this summer has been how to analyze data better. Being taught how to investigate trends in Google Analytics and Google Ads results has impacted my ability to tell stories with the data to better present to clients in the future.

Michael Fulfs
Michael Fulfs
University of Houston, C.T. Bauer College of Business, Class of 2020

I have not only learned many digital marketing skills but also great ways to be more professional and effectively collaborate with team members. Coming in with mostly IT experience and as an engineering major, it was interesting to go through the process that leads to the ads I see online. No matter the career path I choose to pursue, I will definitely use the skills from website design, development and optimization in my personal and professional life.

Peter Peng
Peter Peng
Texas A&M University, Class of 2021

There are so many different skills I will take away from my experience at TopSpot. I learned the importance of and the relationship between the different components of digital marketing and acquired hands-on experience within each of these components. I acquired a wide variety of technical skills from my assignments including coding a site from scratch using HTML and using various web analytics platforms like Google Analytics. Above all of these skills, I discovered the type of work environment where I would like to work. At TopSpot, you are immediately welcomed into the company’s culture. It is evident that every TopSpotter cares about you and wants to help make the experience beneficial for you which is very unique. I would like to foster this type of behavior in my first full-time job after I graduate.

Emily Welter
Emily Welter
The University of Texas at Austin, Class of 2020

What have you learned about digital marketing that surprised you?

Something that surprised me about digital marketing was how fast the number of mobile users has grown, how important the mobile experience is, and how that affects websites and search engines.

Nick Eades
Nick Eades
Master of Science – MS, Marketing, University of Houston, Class of 2019

I was surprised to learn how collaborative all departments are on every aspect of a project and how just small changes to an ad or website can influence desired results. I knew attention to detail was a huge component but not to the extent TopSpot practices, in terms of tools used and data analyzed. Given past experience and schooling, I was also happy to learn how technically proficient every role needs to be, such as how someone in conversion optimization needs programming knowledge or how a developer needs to know where or how a user arrives at their website.

Peter Peng
Peter Peng
Texas A&M University, Class of 2021

I was surprised by how integrated each department of digital marketing was with one another. Although every department has different techniques and capabilities, all of the departments overlap with one common goal—helping clients generate quality leads and boosting conversions. It was fascinating to see how the different departments communicate and strategize together to help make decisions that benefit the client.

Emily Welter
Emily Welter
The University of Texas at Austin, Class of 2020

I realized how important user experience and usability are when trying to increase conversions. Before this internship, I did not have any conversion optimization training and did not realize how detailed each decision is during a website redesign. Also, I was unaware of all the components that go into tracking leads and conversions. Working with various tracking software programs showed me how much works goes into the monthly reports.

Madison Whiteside
Madison Whiteside
Vanderbilt University Class of 2020

What advice would you give to our future TopSpot Interns?

If I could give a future intern one piece of advice it would be to not be afraid of asking questions and take as many notes as you can. There are no wrong questions, and TopSpot is filled with incredibly knowledgeable people who are happy to answer questions!

Nick Eades
Nick Eades
Master of Science – MS, Marketing from University of Houston, Class of 2019

Learn as much as you can and ask as many questions as you possibly can. Everyone here is so knowledgeable and wants to help you learn. This internship is such a great opportunity, so make sure to make the most of it!

Michael Fulfs
Michael Fulfs
University of Houston, C.T. Bauer College of Business, Class of 2020

Do not be afraid of asking any question you have since everyone in a room is there to learn, even the person designated to train you and every person you encounter is willing to help you in any way. As I have heard many times this summer, the only dumb question you have is the one you put off until tomorrow. You should absolutely apply what you know to new experiences, but you can always learn more, so always be willing to do so in every situation.

Peter Peng
Peter Peng
Texas A&M University, Class of 2021

Take as many notes as you can and don’t be afraid to ask questions. You will be exposed to a lot of valuable skills and information in a short amount of time, so taking notes will help refresh your memory. Every person at TopSpot is rooting for you, and you should never feel embarrassed to ask questions or seek help on assignments because it will only benefit you.

Emily Welter
Emily Welter
The University of Texas at Austin, Class of 2020

Ask as many questions as you can. It’s better to ask questions upfront than at the end of your internship. You will interact with a lot of people throughout your internship so always remain professional and stay focused. You will be making a first impression with people almost every day. Also, bring a jacket! It can get cold in the office.

Madison Whiteside
Madison Whiteside
Vanderbilt University Class of 2020

Are you looking for a full-time position or possibly an internship? Visit our Careers page to see our open positions!