July 17 2020
At TopSpot, we appreciate our Team Members and recognize their individual strengths. Every month, we showcase some of the incredible people we get to work with every day. Today, we are shining the Spotlight on Erika Flores. Erika is described by her coworkers as proactive, professional and fun!
Meet Erika Flores, Team Lead
How long have you been working at TopSpot and what do you do here?
I have been working at TopSpot for two years this September! As a Team Lead, I manage one of our Customer Relationship Teams (Shoutout to CRT6!) and oversee Organic and Paid Search program performance, client communication and data-driven digital strategies. We work together to drive quality lead opportunities for a diverse group of clients and improve their digital marketing presence.
Why do you enjoy being a TopSpotter?
I truly believe that the culture here is unmatched. The energy around the office is always positive, collaborative, and fun. I truly love our Team, the clients we work with, and having the opportunity to grow by learning something new every day!
What does success look like to you?
Professionally, success to me means that I have the ability to do what I love while making an impact on others around me. It is a great feeling to know I have made a difference in my client’s businesses or contributed to the growth of a Team Member. While working hard and accomplishing goals is important to me, I also define success by being happy in all aspects of life and being able to spend quality time with my family and friends.
It is a great feeling to know I have made a difference in my client’s businesses or contributed to the growth of a Team Member.
What are three career lessons you’ve learned so far?
- Never stop learning. The marketing world is always changing and there is always something new to learn. Taking the time to attend a training, read an industry article, or ask someone with more experience for their perspective has helped grow my knowledge and confidence when speaking to clients.
- Get out of your comfort zone. It is easier said than done, but I have really pushed myself to get comfortable with being uncomfortable. There are definitely not ideal situations that have occurred in my career but taking on the challenge and learning from it has just made me more experienced over time.
- It takes a team. It may sound silly, but teamwork makes the dream work. Collaborating with the team, different departments, and utilizing our company resources has helped drive success for our client’s businesses.
What is your ideal day outside of the office?
A typical day outside of the office includes lots of cuddles from my cat Elle, creating content for my Fashion blog (find me on Instagram – @chicmeowt), going to the movies, a surprise visit to my parents’ house, watching sports, or two-stepping with my boyfriend. My normal Friday night definitely includes a trip to the movies while enjoying a coke ICEE and nachos. I actually have kept track of every movie I have seen at the theater since 2018 and try to watch more than the year before! 😊 Oh, and I will also never turn down a trip to Dave & Busters to play arcade basketball and air hockey!
Do you have any hidden talents?
Something many people do not know about me is that dance used to be a really big part of my life! I was a member of my high school drill team and was even announced captain my senior year. After that, I joined a Latin Dance company and we did everything from Salsa, Bachata, Merengue, and even Hip-Hop! This gave me the opportunity to perform and travel all over including Hawaii, New York, California, Disney World, and Puerto Rico. Even though I haven’t danced for about five years now, I still treasure those memories as some of the best times of my life!
Here are a few things Erika’s Team Members have to say about her:
Erika came to us with some previous experience, so that, combined with her smarts and drive, made her a great Team Member from Day 1. She embodies all of TopSpot’s core values, but the one I see every day is Leading by Example. She works so hard to take care of her Team and her Clients. When I see her work it motivates me to always look for ways to be better. She is just a great human being to be around and we are so grateful that she chooses to work with us every day.Mary Coleman, Erika’s Manager
Thank you for your proactiveness and leadership to prioritize reports getting out to clients on time. Your emails to the Team show leadership and ownership, while injecting fun into the workday (who doesn’t love a good cat meme?)
Thank you for everything you do for our Team – it never goes unnoticed! You’ve been such a great resource/mentor for me since I’ve been on the Team and I’ve learned so much from you!
Thank you to Erika for getting a call together to discuss a client’s program. The client ended up very happy with the quick turn around to us resolving the issue.
Want to join our Team and work with talented people like Erika every day?