![\"Eating](\"\/assets\/images\/blog\/2013\/07\/2013-06-14.jpg\")
<\/a><\/figure><\/p>\n
One of my favorite meals ever. Eating at Shiro\u2019s (Former Apprentice of Jiro Ono) in Seattle after SMX.<\/p>\n<\/div>\n<\/div>\n\n\n\n
We don\u2019t ask our SEOs to literally dream of search engine optimization<\/a>, but there are a few takeaways from the movie that we can apply to our work.<\/p>\n\n\n\n This is the opening line from Jiro. While SEO may not be your occupation forever or the only one you ever have, to be great, you must immerse yourself in Search. You must understand the relationship SEO has with Paid Search, Development and even UX \/ Design. And you must keep up with what\u2019s going on in the SEO world where algorithm updates can keep us on our toes. You must read, test and learn to stay ahead.<\/p>\n\n\n\n We don\u2019t only dive into Search at TopSpot, we immerse ourselves in our client\u2019s websites, their products, and services. We take deep looks at content to make it stronger and more relevant. We analyze user data and trends to drive our strategy for accounts. We take all of these things we\u2019ve learned, found and experienced to create a cohesive marketing strategy for our clients.<\/p>\n\n\n\n To be great<\/strong><\/em> at SEO, you have to do all of these things.<\/p>\n\n\n\n Jiro is extremely particular about every detail when it comes to sushi.He buys fish only from trusted vendors he knows will deliver quality. He expects his apprentices to keep practicing and trying until each element of the sushi they create is perfect. He tests the quality of fish over and over during preparation to determine when it\u2019s marinated enough and ready to serve. Jiro has high standards and takes deep pride in the product he gives to his customers. SEOs should have this same pride in their work, especially if they are going to work at TopSpot since it\u2019s one of our core values<\/a>.<\/p>\n\n\n\n Jiro at 80-something is still his biggest critic. Even the food critic in the documentary admits it! Jiro is always trying to find ways to make his sushi better and improve his skills. SEOs should be the exact same way. It\u2019s great to look at your work and be proud to say your traffic is increasing, users are converting more or rankings are up\u2026.but it doesn\u2019t end there. Just because you\u2019ve met one goal doesn\u2019t mean your work is done. There\u2019s always room to improve and take your client to the next level. And of course, once you have one skill down personally, it\u2019s time to improve and take yourself to the next level.<\/p>\n\n\n\n You can watch Jiro Dreams of Sushi on Netflix.<\/p>\n\n\n\n1) \u201cOnce you decide on your occupation, you must immerse yourself in your work.\u201d<\/h3>\n\n\n\n
2) Take pride in your work to deliver quality<\/h3>\n\n\n\n
3) Look ahead and always strive to get better<\/h3>\n\n\n\n