{"id":3176,"date":"2019-01-23T12:41:45","date_gmt":"2019-01-23T18:41:45","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=3176"},"modified":"2020-05-07T05:25:51","modified_gmt":"2020-05-07T11:25:51","slug":"2018-google-analytics-partner-summit-recap","status":"publish","type":"post","link":"https:\/\/www.topspot.com\/blog\/2019\/01\/2018-google-analytics-partner-summit-recap\/","title":{"rendered":"A Recap of the 2018 Google Analytics Partner Summit"},"content":{"rendered":"\n<div data-amp-lightbox=\"true\" class=\"wp-block-image\"><figure class=\"alignright is-resized\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/assets\/images\/blog\/2019\/january\/courtney-clark-anita-perez-valdez.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.topspot.com\/assets\/images\/blog\/2019\/january\/courtney-clark-anita-perez-valdez.jpg\" alt=\"Anita Perez-Valdez &amp; Courtney Clark at the 2018 Google Analytics Partner Summit.\" width=\"271\" height=\"202\"\/><\/a><figcaption>Anita Perez-Valdez &amp; Courtney Clark at the 2018 Google Analytics Partner Summit<\/figcaption><\/figure><\/div>\n\n\n\n<p>My name is Courtney Clark and I am a Senior Analytics Specialist on TopSpot\u2019s Analytics team, which I have been fortunate to be part of for almost 5 years now. As a Senior Analytics Specialist, I often deal with more complex analytics setups along with the testing &amp; implementation of new features introduced by Google Analytics. Since TopSpot is a <a rel=\"noreferrer noopener\" aria-label=\"My name is Courtney Clark and I am a Senior Analytics Specialist on TopSpot\u2019s Analytics team, which I have been fortunate to be part of for almost 5 years now. As a Senior Analytics Specialist, I often deal with more complex analytics setups along with the testing &amp;implementation of new features introduced by Google Analytics. Since TopSpot is a Google Marketing Platform Certified Partner, we were invited to attend Google\u2019s yearly Analytics Partner Summit. This year, I was given the exciting opportunity to represent TopSpot at the summit along with Anita Perez, who you might know as our VP of Operations (and as a huge data lover as well). (opens in a new tab)\" href=\"https:\/\/marketingplatform.google.com\/about\/partners\/company\/5126994685591552\/gacp\/5629499534213120\/service\/5639274879778816\" target=\"_blank\">Google Marketing Platform Certified Partner<\/a>, we were invited to attend Google\u2019s yearly Analytics Partner Summit. This year, I was given the exciting opportunity to represent TopSpot at the summit along with <a href=\"https:\/\/www.topspot.com\/anita-perez\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"My name is Courtney Clark and I am a Senior Analytics Specialist on TopSpot\u2019s Analytics team, which I have been fortunate to be part of for almost 5 years now. As a Senior Analytics Specialist, I often deal with more complex analytics setups along with the testing &amp; implementation of new features introduced by Google Analytics. Since TopSpot is a Google Marketing Platform Certified Partner, we were invited to attend Google\u2019s yearly Analytics Partner Summit. This year, I was given the exciting opportunity to represent TopSpot at the summit along with Anita Perez-Valdez, who you might know as our VP of Operations (and as a huge data lover as well). (opens in a new tab)\">Anita Perez-Valdez<\/a>, who you might know as our VP of Operations (and as a huge data lover as well).<\/p>\n\n\n\n<p>The Google Analytics Partner Summit is a two-day conference that Google uses to announce new features and products before they launch as well as offer product demos and an open forum discussion to their partners. This year the theme was \u201cForward as One,\u201d indicative of their <a rel=\"noreferrer noopener\" aria-label=\"The Google Analytics Partner Summit is a two-day conference that Google uses to announce new features and products before they launch as well as offer product demos and an open forum discussion to their partners. This year the theme was \u201cForward as One,\u201d indicative of their recent move to combine their analytics and ad services all under the \u201cGoogle Marketing Platform\u201d back in June.&nbsp;The summit was held in San Francisco \u2013 which I was super excited about (being this was my first time visiting California). Anita was a great guide and made sure to take me sightseeing before our Google activities began. (opens in a new tab)\" href=\"https:\/\/www.blog.google\/technology\/ads\/new-advertising-brands\/\" target=\"_blank\">recent move to combine their analytics and ad services<\/a> all under the \u201cGoogle Marketing Platform\u201d back in June.&nbsp;The summit was held in San Francisco \u2013 which I was super excited about (being this was my first time visiting California). Anita was a great guide and made sure to take me sightseeing before our Google activities began.<\/p>\n\n\n\n<p>Here are a few highlights from our day of sightseeing:<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" data-amp-lightbox=\"true\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_8998-700x525.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_8998-700x525.jpg\" alt=\"Courtney at the Golden Gate Bridge\" data-id=\"3184\" data-link=\"https:\/\/www.topspot.com\/blog\/?attachment_id=3184\" class=\"wp-image-3184\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">Me at the Golden Gate Bridge<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_9183-2-700x525.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_9183-2-700x525.jpg\" alt=\"\" data-id=\"3188\" data-link=\"https:\/\/www.topspot.com\/blog\/?attachment_id=3188\" class=\"wp-image-3188\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">My first ride on a cable car<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_9177-700x525.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/www.topspot.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_9177-700x525.jpg\" alt=\"\" data-id=\"3186\" data-link=\"https:\/\/www.topspot.com\/blog\/?attachment_id=3186\" class=\"wp-image-3186\"\/><\/a><figcaption class=\"blocks-gallery-item__caption\">My cable car ticket<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>After seeing some of the sights and getting a tour of Google&#8217;s Spear Street offices, we headed to our first event of the week, Google\u2019s Women\u2019s Leadership Reception.&nbsp;<\/p>\n\n\n\n<p>That evening&#8217;s Leadership Reception was not only inspiring but also empowering to see how Women at Google take on their roles and challenges. My favorite exercise of the night was called #IAmRemarkable which challenges women and men alike to share an accomplishment in their personal or professional lives. You can learn more about it, <a href=\"https:\/\/iamremarkable.withgoogle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">here<\/a>, but the idea is that accomplishments do not always speak for themselves and you should feel comfortable celebrating yourself. This could be as simple as saying \u201cI am remarkable because I learned how to parallel park\u201d to \u201cI am remarkable because I trained a staff of 100 employees\u201d. I loved this exercise so much that I brought it back to Houston! We now share these \u2018I am remarkable\u2019 statements during our weekly Analytics Team Meetings!<\/p>\n\n\n\n<p>The Partner Summit began the following day and consisted of two days of sessions. Most of the sessions were centered around new analytics releases so our team can begin planning and strategizing how we to best utilize each new release to improve our reporting offerings for our clients.&nbsp;<\/p>\n\n\n\n<div data-amp-lightbox=\"true\" class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a class=\"fancybox\" href=\"https:\/\/www.topspot.com\/assets\/images\/blog\/2019\/january\/google-analytics-partner-summit.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.topspot.com\/assets\/images\/blog\/2019\/january\/google-analytics-partner-summit.jpg\" alt=\"\" width=\"500\" height=\"281\"\/><\/a><figcaption>Can you spot Anita in this candid Google shot from the summit?<\/figcaption><\/figure><\/div>\n\n\n\n<p>In addition to the two keynotes (one each morning), the sessions were broken out into 4 main categories (Measurement, Advertising, Integrations, and Foundations) as well as by level (Foundational, Intermediate, Advanced). Being part of the <a href=\"https:\/\/www.topspot.com\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"In addition to the two keynotes (one each morning), the sessions were broken out into 4 main categories (Measurement, Advertising, Integrations, and Foundations) as well as by level (Foundational, Intermediate, Advanced). Being part of the Analytics team, I was most interested in the Measurement sessions which focus on data and reporting as well as a few of the other categories that focused on tools we utilize in our day-to-day.&nbsp; (opens in a new tab)\">Analytics<\/a> team, I was most interested in the Measurement sessions which focus on data and reporting as well as a few of the other categories that focused on tools we utilize in our day-to-day.&nbsp;<\/p>\n\n\n\n<p>I learned so much throughout each session and am very excited about the future of <a href=\"https:\/\/www.topspot.com\/google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"I learned so much throughout each session and am very excited about the future of Google Analytics. I can\u2019t wait to see these product updates come to fruition!&nbsp; (opens in a new tab)\">Google Analytics<\/a>. I can\u2019t wait to see these product updates come to fruition!&nbsp;<\/p>\n\n\n\n<p>Overall my experience at Google\u2019s Partner Summit was amazing and I am so glad I was given the chance to see how Google operates in <g class=\"gr_ gr_4 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"4\" data-gr-id=\"4\">theiroffices<\/g> as well as the speakers at the event who represent Google.<\/p>\n\n\n\n<p>Here\u2019s to another year as a Partner with Google: \u201cForward as One!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Overall my experience at Google\u2019s Partner Summit was amazing and I am so glad I was given the chance to see how Google operates in their offices as well as the speakers at the event who represent Google.","protected":false},"author":23,"featured_media":3190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,2],"tags":[],"coauthors":[34],"acf":[],"cp_meta_data":{"_edit_lock":["1629401605:31"],"_edit_last":["16"],"_yoast_wpseo_primary_category":["13"],"_yoast_wpseo_metadesc":["The GA Partner Summit is a conference that Google uses to announce new features before they launch as well as offer product demos & open forum discussions."],"_yoast_wpseo_content_score":["30"],"_thumbnail_id":["3190"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v23.5) - 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