{"id":7728,"date":"2020-05-27T13:32:08","date_gmt":"2020-05-27T19:32:08","guid":{"rendered":"https:\/\/www.topspot.com\/blog\/?p=7728"},"modified":"2021-04-15T12:19:55","modified_gmt":"2021-04-15T18:19:55","slug":"what-is-causing-your-bounce-rate","status":"publish","type":"post","link":"https:\/\/www.topspot.com\/blog\/2020\/05\/what-is-causing-your-bounce-rate\/","title":{"rendered":"Looking Beyond the Metrics: Bounce Rate"},"content":{"rendered":"\n

Part 2: The Behaviors Behind the Bounce<\/strong> <\/h3>\n\n\n\n

You know that bounce rate can tell you about your website traffic, but what exactly does that number mean? Just like with any other metric, bounce rate only means so much when looking at it on its own. It\u2019s important to also consider the type of traffic, users, and specific business type when viewing bounce rate at any level. While behavioral patterns vary within the industries themselves, industrial<\/a> and B2B companies<\/a> will often see longer lead times, multiple decision-makers, and a longer research phase \u2013 all of which can impact your bounce rate. <\/p>\n\n\n\n

In Part 2, we demonstrate why looking at just the one number doesn\u2019t explain the whole story. It usually pays off to dig deeper into the data to find out what is causing users to bounce from a single page. <\/p>\n\n\n\n

Visits Resulting in a Form Submission<\/strong> <\/h4>\n\n\n\n

For example, if a user lands on a page and doesn\u2019t visit another page, it\u2019s counted as a bounce regardless of the time spent on that page. The snapshot below (taken from TopSpot\u2019s form analytics platform<\/a>) shows a visitor who came to a website, viewed a single page, then left, causing a \u201cbounce\u201d. The next day, they returned and requested a quote.<\/p>\n\n\n\n

\"Bounce<\/a><\/figure><\/div>\n\n\n\n

Visits Resulting in a Phone Call<\/strong><\/h4>\n\n\n\n

It\u2019s also a good idea to review phone call data in relation to bounced pages. If someone lands on a page and calls that business after reading the page they landed on, that would be considered a bounce. Below is a great example of why TopSpot recommends call tracking<\/a>. The phone call shown below called after visiting a single page \u2013 a \u201cbounce\u201d in Google Analytics<\/a>, but was actually a potential lead given they placed a phone call.<\/p>\n\n\n\n

\"Bounce<\/a><\/figure><\/div>\n\n\n\n

It\u2019s important to be able to connect an event with the path the user took to get there. With call tracking, it\u2019s easier to connect how website traffic leads to phone calls. <\/p>\n\n\n\n

Though Google Analytics doesn’t track phone calls, you can set up an Event to track when a user clicks on your phone number on a mobile device. Some call analytics platforms also offer integrations with Google Analytics as well.<\/p>\n\n\n\n

Informative Content<\/strong><\/h4>\n\n\n\n

A simple explanation for bounces can be that the page answered the user\u2019s question. This often happens with contact pages, FAQs, blog posts and other informational pages. Bounce rate does not reveal how long a visitor has spent on the site, which could be the more relevant metric depending on the type of business. <\/p>\n\n\n\n

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