Houston Workshop: B-SMART About Content Writing

June 28th, 2018  |  TopSpot Offices  |  9:30 - 11:30 AM & 2:00 - 4:00 PM

June 28th, 2018
9:30 AM – 11:30 AM CST
2:00 PM - 4:00 PM CST
TopSpot Offices
515 Post Oak Blvd.
Ste. 300
Houston, Texas 77027
Hosted By

Writing website content can seem like a daunting task if you aren't sure where to start.

Especially when considering how important content can be for turning website visits into leads for your business. Users are expecting your site's content to speak directly to their needs, but how do you know what those needs are when you aren't even sure who they are?

This workshop is great for anyone looking for an overview on finding, understanding and implementing user behavior data to write content that converts for your new website. You will also gain a better understanding of TopSpot’s B-SMART® Method and how it applies to your business goals. As a client of TopSpot's you are invited to attend!

Learn how to find the answers to important questions like:

  • What kind of information are users expecting when they land on my site?
  • How can I use my tracking tools to identify new markets for my business or content opportunities for my website?
  • I have a lot of content on my current website, do I need to do anything with that before moving it over to my new site?
  • How much content is too much?

Clients who attend our Content Workshop will leave with:

  • Step by step instructions on where to find user behavior data in your analytics platforms that can answer key content questions.
  • Our B-SMART® Worksheet & Content Guide
  • An understanding of how our B-SMART® Method can be applied to your content strategies.
  • Content feedback from some of TopSpot's best content writers.

While this workshop is focused on helping those with current web development projects, all clients are encouraged to attend!

Spots are limited, so reserve your seat today!

Save Your Seat

Meet Your Instructors

Josh Blankenship

Josh Blankenship, Client Strategies Manager

With a background in SEO, Josh currently leads our nine client relationship teams responsible for the on-going internet marketing efforts of over 800 clients. This diverse client base ranges from small, family-owned B2C businesses to large, publically-traded B2B corporations. Josh and his team consistently help their clients develop new revenue streams by implementing practical SEO & PPC strategies derived from user behavior metrics.    

Julia Karnezis

Julia Karnezis, Education Manager

As the Education Manager, Julia is responsible for organizing training and cultivating a culture of learning at TopSpot. She originally joined TopSpot in 2011 as an SEO Specialist where she worked with enterprise customers and led SEO training. Before joining TopSpot, Julia worked at public relations and advertising agencies on consumer food brands like Michael Angelo’s, Corner Bakery Café, and Graeter’s Ice Cream.


What is The B-SMART® Method?

From website architecture to keyword research, our B-SMART Method® is used as the foundation of our strategies to make sure that we’re meeting your business goals. Our methodology allows us to identify the audience who is most likely searching for your products or services, which means that they will be more prone to request a quote or give you a phone call. It has even identified opportunities in new markets for our clients.

RSVP to Learn More

Workshop Registration

This workshop is free and open to clients only. Space is limited, so save your spot today!