Event Details
Date & Time
Thursday, October 24th, 2024
1:00 PM - 2:00 PM CST
Location
Online
Interactive Format
Event Access
Free & Open to All TopSpot and OuterBox Clients
All Clients are welcome to register.
Here's What Past Attendees Had to Say About Our Events
Thank you for another informative and user-friendly webinar. Previous Webinar Attendee
All Clients are invited to attend this free and virtual event. Event takeaways include:
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Strategic Integration: Understand how email marketing fits within a broader lead generation strategy and how to align it with other channels for maximum impact.
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Audience Segmentation and Personalization: Learn how to segment your audience effectively and personalize email content to drive higher engagement and conversions.
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Automation and Workflows: Discover the power of automation in email marketing, including how to set up workflows that nurture leads and move them through the sales funnel efficiently.
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Metrics that Matter: Gain insights into the key metrics that indicate email marketing success and how to use data to refine your strategies continuously.
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Industry-Specific Strategies: Explore tailored email marketing strategies for both B2B & B2C businesses, ensuring that your approach resonates with your specific audience.
Meet the Presenter
Craig is the Chief Strategy Officer at OuterBox and prior was the Founder & CEO of leading optimization agency Trinity prior to the merger with OuterBox in 2023. Trinity is a five time Inc. 5000 company and was previously recognized as one of the ten fastest growing companies in Philadelphia by INC. Magazine.Craig frequently lectures at Harvard University and NYU on web optimization and is a global speaker for related industry events. He has been quoted in the Wall Street Journal, Stores Magazine, Internet Retailer, and Practical eCommerce.Craig SmithChief Strategy Officer, OuterBox