Online Webinar

Build Demand with Email Marketing: Strategies for B2B and B2C Businesses

October 24, 2024

In today's competitive landscape, email marketing is more than just a communication tool—it's a powerful engine for driving demand, nurturing leads, and converting prospects into loyal customers. Join us for an insightful webinar designed for both beginners and seasoned B2B and B2C marketers looking to harness the full potential of email marketing within their lead generation efforts.

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Event Details

Date & Time

Thursday, October 24th, 2024
1:00 PM - 2:00 PM CST

Location

Online
Interactive Format

Event Access

Free & Open to All TopSpot and OuterBox Clients

All Clients are welcome to register.

Here's What Past Attendees Had to Say About Our Events

Thank you for another informative and user-friendly webinar.  Previous Webinar Attendee

All Clients are invited to attend this free and virtual event. Event takeaways include:

  1. Strategic Integration: Understand how email marketing fits within a broader lead generation strategy and how to align it with other channels for maximum impact.

  2. Audience Segmentation and Personalization: Learn how to segment your audience effectively and personalize email content to drive higher engagement and conversions.

  3. Automation and Workflows: Discover the power of automation in email marketing, including how to set up workflows that nurture leads and move them through the sales funnel efficiently.

  4. Metrics that Matter: Gain insights into the key metrics that indicate email marketing success and how to use data to refine your strategies continuously.

  5. Industry-Specific Strategies: Explore tailored email marketing strategies for both B2B & B2C businesses, ensuring that your approach resonates with your specific audience.

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Meet the Presenter

Craig is the Chief Strategy Officer at OuterBox and prior was the Founder & CEO of leading optimization agency Trinity prior to the merger with OuterBox in 2023. Trinity is a five time Inc. 5000 company and was previously recognized as one of the ten fastest growing companies in Philadelphia by INC. Magazine.Craig frequently lectures at Harvard University and NYU on web optimization and is a global speaker for related industry events. He has been quoted in the Wall Street Journal, Stores Magazine, Internet Retailer, and Practical eCommerce. Craig Smith Craig SmithChief Strategy Officer, OuterBox

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