How to Build a Winning Content Strategy

May 23rd, 2018 | Live Webinar | 10 am PST | 12 pm CST

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Available On Demand
1 Hour
Hosted By
TopSpot Internet Marketing
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75% of B2B buyers stated that it is very important that a vendor's website present relevant content that speaks directly to their company.

With 167 billion searches conducted on Google each month (Source: Search Engine Land), and 15% of all searches being totally unique (Source: Google), it is important to understand which searches you should be targeting and which ones you should not. The way people search says a lot about their intent for your product or service. So why wouldn't you want your content to speak to those who are searching with high intent keywords? Especially when those users are expecting your content to speak directly to their needs.

That's why TopSpot is hosting a webinar on May 23rd to discuss the importance of understanding your website users' search queries and how to apply our B-SMART Method® to your findings and build a winning content strategy.

Join us and hear from Paid Search Strategies Manager, Nick Wheeler as he discusses how to utilize your current analytics data to determine your users' search intent. Then, Client Strategies Manager, Josh Blankenship will walk you through how to use that data to hone in on the audience that’s serious about doing business with you.

During this webinar, you will learn:

  • How to identify the audience who is most likely searching for your products or services.
  • About our B-SMART Method® and how it can help with everything from database creation to content writing.
  • How to use our methodology to identify potential business opportunities in new markets.
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Meet the Speakers

Josh Blankenship

Josh Blankenship, Client Strategies Manager

With a background in SEO, Josh currently leads our nine client relationship teams responsible for the on-going internet marketing efforts of over 800 clients. This diverse client base ranges from small, family-owned B2C businesses to large, publicly-traded  B2B corporations. 

Nick Wheeler

Nick Wheeler, Paid Search Strategies Manager

A member of Team Geek since 2015, Nick is TopSpot's Paid Search Strategies Manager.  In his role, Nick leads the paid search team to ensure that they are consistently helping their clients develop new revenue streams by implementing PPC strategies derived from user behavior metrics centered around TopSpot's B-SMART Method®. 

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