Online Marketing Case Studies

At TopSpot, we know data is important to drive decisions

And the decision to invest in an internet marketing partner is an important one. We are a results-focused company that believes in clear reporting of our progress and will often highlight our customers’ greatest successes through our integrated internet marketing programs.

Below are a handful of case studies showcasing our results for our customers in the B2B and B2C spaces that we have highlighted through internet marketing case studies:

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Case Study | Port Parking

215

%

Increase in Total TrafficWithin 11 Months

An indoor cruise parking facility for the Galveston, TX area, Port Parking began working with TopSpot Internet Marketing in 2016 when they signed up for Pay Per Click and SEO services.

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1781
5667

Case Study | Babbitt International

1250

%

increase inform submissions within 90 days

Babbitt International provides level control solutions to customers worldwide in the oil, gas, refining, pharmaceutical, food processing and petrochemical industries and contracted TopSpot Internet Marketing to design and develop a responsive website with ongoing Search Engine Optimization, Pay-Per-Click, and Analytics Services. This led to a 1250% increase in online leads within the first 90 days of launch and a  673% increase throughout the first 10 months the website was live.

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6
81
AWARD

Case Study | Mitchell Crane

1500

%

increase inform submissions

In its first five months, the new Mitchell Crane website saw a 1500% increase in online conversions from 9 to 144. Organic traffic increased by 187.12%, and the website now averages close to 600 organic visits per month compared to the previous average of 200 visits per month. The website also saw an overall traffic increase of 147.99% and a 292.57% increase in mobile and tablet traffic, which now drives almost 25% of the website's traffic.

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9
144
AWARD

Case Study | Funk Facial Plastic Surgery

356

%

Increase InForm Submissions

Dr. Etai Funk, owner of Funk Facial Plastic Surgery, had been an SEO client of TopSpot Internet Marketing since 2011 when he commissioned a new, mobile friendly website for his practice.

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71
324
AWARD

Case Study | RTS Cutting Tools

470

%

Increase InOnline Leads

RTS Cutting Tools, a manufacturer of specialty cutting tools, contracted TopSpot Internet Marketing to develop a responsive website redesign with Catalog Data Solutions integration.

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30
171
AWARD

Case Study | Analytics Services Case Study : Call Tracking

363

%

Increase InTracked Online Leads

Comparing the 6 months before call tracking to the 6 months after, a 363% increase in conversions was captured. We discovered that Heritage Equipment received 1.7 calls for every online form submitted.

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354
1638

Case Study | Metal Coatings

247

%

Increase inMobile Form Submissions

When comparing a period before the responsive website redesign launch with the same period since, Metal Coatings saw a 247% increase in mobile conversions, from 17 to 59 smartphone leads. Additionally, Metal Coatings has seen a 76% increase in overall smartphone visits, from 4,058 to 7,161.

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17
59

Case Study | Precision Urethane

186

%

Increase InForm Submissions

The redesigned utility and call to action has been a success: resulting in an impressive improvement in the conversion rate of the page. This simple yet effective change showcases the benefit of having a Customer Relationship Team working together to improve a website's user experience.

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14
40

Case Study | Farmers Copper

188

%

Increase InOnline Leads

Farmers Copper saw a 188% lead increase, 988 online form submissions and phone calls as opposed to 342 during a comparable time period and a 1200% increase in organic rankings upping their total organic rankings from 12 to 166.

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342
988
AWARD

Case Study | Hoover Ferguson Group

150

%

Increase InOnline Leads

Hoover Ferguson Group saw a 115% lead increase, 355 online form submissions and phone calls as opposed to 155 during a comparable time period, 73% increase in organic traffic and 18% increase in organic rankings. Hoover also developed a new line of IBC sizes due to the demand driven through the increased conversions.

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155
335
AWARD

Case Study | Pentastar Aviation

461

%

Increase InForm Submissions

Pentastar saw a 461% Lead Increase, 101 form submissions as opposed to 18 form submissions during a comparable previous time period, and a 104% increase in mobile site visits.

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18
101
AWARD

Case Study | Stainless Drains

1114

%

Increase InForm Submissions

When comparing the six months before the new site launched versus their most recent six months, Stainless Drains has seen a 1114% lead increase, with 874 online form submissions compared to 72. Additionally, their overall traffic has increased 398%, from 4,014 visits to 19,986 visits.

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72
874

Case Study | AST Bearings

108

%

Increase InForm Submissions

With continual SEO, AST Bearings experienced a 108% increase in conversions from organic traffic year over year; with 1586 leads over 762 leads. Additionally, they received a 143% increase in organic traffic, with 59,496 visits the first year and 145,125 visits the second. Overall their traffic increased by 97%, with 186,993 visits compared to 94,798 visits.

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762
1586

Case Study | Nationwide Plastics

192

%

Increase InOrganic Form Submissions

With their e-commerce site development relaunch, Nationwide Plastics experienced a 192% increase in conversions from organic traffic in the first quarter post-launch; with 111 leads over 38 leads. Additionally, they received a 162% increase in overall conversions, with 199 leads in the three months prior to launch and 522 leads post launch. Nationwide Plastics' organic traffic increased 46%, with 4,612 visits compared to 3,162 visits.

 

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38
111

Case Study | Associated Spring Raymond

130

%

Increase InForm Submissions

After six months with the updated design and filter functionality, the Associated Spring RAYMOND website saw a 130.65% increase in form submissions for Gas Strut products, indicating that the new filter design was a better experience for visitors to narrow down their needs and then convert. The website’s form conversion rate increased by 126.12% and form abandonment decreased by 35.59%

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558
1287

Case Study | KD Fasteners

246

%

Increase In Average Monthly Form Submissions

Form submissions increased by 246.43% with over 600 form submissions coming in throughout the first 9 months. 47% of those leads were driven by organic traffic and 46% by the KD Fasteners pay per click program. When comparing the first full month post launch to their traffic and lead metrics 9 months later, the website saw an overall traffic increase of 121.33%.

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28
97

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