Nationwide Plastics: E-Commerce & SEO Case Study

Back to Case Studies


Nationwide Plastics, a high-performance plastics manufacturer and distributor, contracted TopSpot to build a website for their database of products and optimized for conversions. TopSpot launched the site in 2012 and saw great organic results during the first quarter after their e-commerce site development. Nationwide Plastics witnessed a 192% in organic conversions in the three months post launch.


A PPC customer since 2007, Nationwide Plastics wanted a website that could handle their database of products and was optimized for conversions.


The new site, built on the Magento platform, is extremely effective, with a 192% increase in organic conversions and a 162% increase in overall leads in the first quarter after launch.

Services Provided


192% Increase

In Organic Form Submissions

With their e-commerce site development relaunch, Nationwide Plastics experienced a 192% increase in conversions from organic traffic in the first quarter post-launch; with 111 leads over 38 leads. Additionally, they received a 162% increase in overall conversions, with 199 leads in the three months prior to launch and 522 leads post launch. Nationwide Plastics' organic traffic increased 46%, with 4,612 visits compared to 3,162 visits.

38 before
111 after

Get In Touch Today