Available On Demand
TopSpot Internet Marketing
Micro-moments are changing your competitive edge.
Hear from Kevin Lao, a Sales Enablement Manager at Google, about the growing mobile trends among B2B advertisers and some helpful takeaways on how to succeed in a micro-moment world. Then, take a deeper look at some B2B success stories and learn how customer service is a key component in closing the sales loop from TopSpot President, David Underwood. We'll close out the webinar with a live Q&A with Google.
What You'll Learn:
- Digital trends affecting the B2B industry
- Examples of micro-moments in B2B
- How to succeed in a mobile-first world
- Measuring your mico-moment strategy
Who Should Watch:
- Business Owners & Decision Makers
- In-house Marketers
- Corporate Marketers
- Businesses of all sizes
Meet The Presenters
David began his career as a salesperson in print & online industrial advertising. His experience working in the B2B sector allowed him to evaluate inefficiencies within the search marketing industry & led him to co-found TopSpot. His vision continues to inspire while he oversees the business activity of the agency that has grown to 800+ clients. David UnderwoodPresident & Co-Founder of TopSpot Internet Marketing
As the head of Sales Strategy, Enablement & Insights for SEM Partners at Google, Kevin is responsible for the education of Google's products, sales, and strategy to the North America Premier SMB Partners. Before joining Google in 2011, Kevin worked with the Detroit Red Wings NHL Hockey Team for four years as a Premium Sales Account Executive. Kevin LaoHead of Sales Strategy, Enablement, Insights at Google
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