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On-Demand Webinar

Competing in a Micro-moment World

Did you know that 89% of B2B researchers use the internet during their research process? Or that mobile searches now exceed desktop searches in 10 different countries, including the US? In the last few years, there have been some eye-opening shifts regarding how purchase decisions are being made in the B2B world. That's why TopSpot Internet Marketing has teamed up with Google to discuss the growing trend of micro-moments and how B2B companies can stay ahead of the curve.


Event Details


Available On Demand


1 Hour

Hosted By

TopSpot Internet Marketing

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Micro-moments are changing your competitive edge.

Hear from Kevin Lao, a Sales Enablement Manager at Google, about the growing mobile trends among B2B advertisers and some helpful takeaways on how to succeed in a micro-moment world. Then, take a deeper look at some B2B success stories and learn how customer service is a key component in closing the sales loop from TopSpot President, David Underwood. We'll close out the webinar with a live Q&A with Google. 

What You'll Learn:

  • Digital trends affecting the B2B industry
  • Examples of micro-moments in B2B 
  • How to succeed in a mobile-first world
  • Measuring your mico-moment strategy

Who Should Watch:

  • Business Owners & Decision Makers
  • In-house Marketers
  • Corporate Marketers
  • Businesses of all sizes

Meet The Presenters

Featured Speakers

David began his career as a salesperson in print & online industrial advertising. His experience working in the B2B sector allowed him to evaluate inefficiencies within the search marketing industry & led him to co-found TopSpot. His vision continues to inspire while he oversees the business activity of the agency that has grown to 800+ clients. David Underwood David UnderwoodPresident & Co-Founder of TopSpot Internet Marketing
As the head of Sales Strategy, Enablement & Insights for SEM Partners at Google, Kevin is responsible for the education of Google's products, sales, and strategy to the North America Premier SMB Partners. Before joining Google in 2011, Kevin worked with the Detroit Red Wings NHL Hockey Team for four years as a Premium Sales Account Executive. Kevin Lao Kevin LaoHead of Sales Strategy, Enablement, Insights at Google

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