Quality and Quantity Lead Increase
Website Usability Improvement
Website Usability Improvement is the idea of making a website easy to use and navigate for the end users, so the statistic above doesn’t happen with your website. Think about the websites you love. We usually love them because things are simple to find...so simple that we didn’t have to think too much. Simple is not a bad thing; it’s actually best practice.
A few items to think about for your website's usability and conversions:
- Ease of Contact: Do you have contact information listed on your website and is it easy to find?
- Navigation: Is your website’s navigation easy to follow? Can visitors find what they are looking for?
- Content Strategy: Is your content clear and concise? Does it contain the information your end users would need to make a purchase decision?
- Responsive Design: Is your website easy to view on all devices (phones, tablets and desktop computers)?
- Calls to Action: Do you offer clear paths to drive leads (phone calls, form submissions, etc.)
Because of TopSpot, our RFQ leads have increased enormously – these are qualified, actionable leads. TopSpot is constantly tweaking the site and adding features to improve the customer experience.
Global Digital Marketing Leader Industrial Manufacturing Company
We’ve been working with TopSpot for four years now. Our web presence/web traffic increased tremendously. Our website looks better than ever. They bring new ideas to the table on a regular basis. They are basically a great partner to work with.
Anna Newton Hunter Associates Laboratory, Inc
Integrated Approach Success Story: Wastewater Industry
Alar's landing pages were incredibly thorough with informative content and technical information but needed work capturing more of a transactional approach to encourage quotes and new business.View Blog Post
Precision Urethane's SEO and Conversion Optimization Specialists collaborated to change the way the users interact with the page. This led to a 186% increase in conversions on the page.View Case Study
Integrated Approach Success Story: Manufacturing Industry
TopSpot worked to craft an online strategy to identify specific messaging that speaks straight to Heritage Building Systems’ target users. Their hard work and data driven strategies resulted in a win at the AMA Houston Crystal Awards.View Blog Post
Data-Driven Decision Making
As a data-driven company, we don't like making recommendations for your website if we don't have the data to back it up. However, the key to being innovative is testing out new ideas that may not have been done before.
This is where we use A/B Tests created by our Conversion Optimization Specialists. This allows us to test out new ideas against the current version of your website and use the data to give you an educated recommendation.
Using Google Experiments, our team can create different versions of a landing page and test them against each other with a set goal in mind. In many instances, our Conversion Improvement Team has found that a simple change, such as changing the color of your Contact Us button, can yield big results in conversion rates.
Companies who are constantly testing and analyzing their website are able to create more quality leads with the same amount of traffic.
Interested but don't know where to start?
A website's usability lies at the core of our integrated search marketing campaigns. We understand that providing the end users with a clear path to convert into a lead is key in overall website success. Our specialty is B2B and industrial digital marketing, and we work with businesses throughout the U.S.
Is your company based in the Houston area? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.