Customized Email Marketing Strategies
Why Email Marketing Works
Email marketing can complement your SEO, paid search, social media, and content marketing initiatives by:
- Increasing new client acquisitions by emailing qualified audiences interested in your business, staying top of mind during the buyers' journey.
- Enhancing customer engagement and creating return customers with email campaigns for service reminders, product applications, or upcoming sales.
- Increasing brand awareness and loyalty by featuring important company updates, new offerings, or tailored content to educate or inform.
TopSpot creates and executes email marketing strategies as part of a multi-channel approach that can help achieve your specific goals. Our in-house experts leverage platforms like Klaviyo, MailChimp, HubSpot, and Salesforce (among others!) that make a successful email marketing campaign achievable for any business type or size.
TopSpot’s efforts have been truly very beneficial for my business. The people involved are true professionals and very attentive.
Nick Nofal, Corporate Services International
Building Your Email Marketing Maturity
We create email maturity with our proven approach that drives engagement through automated, personalized messages thoughtfully designed to create a more cohesive and meaningful brand experience. TopSpot can help your business elevate its sales and marketing capabilities with purposeful email campaigns that show customers:
- You are thinking about them
- What you can do for them
- You care about their business
Email Marketing Automation Services
Data-Driven Email Marketing
Our email marketing automation services provide the right message aligning with the right customers at the right time to increase engagement and quality leads.
- Campaigns Tailored to Your Customers: With segmentation and targeting, TopSpot can create strategic and customized email content that is relevant, timely, and that resonates with your customers.
- Email Delivery That Makes Sense for Your Customers: Get emails delivered at peak times based on your customer data for more opens and message engagement to ensure your marketing initiatives make an impact.
- Email Performance Analytics for Data-Driven Decisions: With real-time analytics, our email marketing services provide data on campaign performance, user behavior, and engagement that gives your team the ability to make data-driven decisions.
- Seamless Integration and Expert Support: Easily integrate our solutions with your existing CRM, eCommerce platform, and other digital tools to streamline operations. Additionally, our dedicated email marketing experts are committed to your business goals and are available for support, insights, and recommendations.
How Industrial B2B Companies Use Email Marketing
Industrial, B2B companies run on people power—utilizing relationship building and industry knowledge to address customer pain points. Email marketing is a great way to connect with customers and prospects on their challenges and offer them solutions. For example:
- Have a product that needs to be replaced or serviced every six months? An automated email campaign five months after purchase can be triggered to remind customers.
- Share your latest projects, new equipment, or added capabilities to see new solution possibilities.
TopSpot’s email marketing services have helped B2B service providers, manufacturers, and distributors, as well as local businesses and B2C companies.
Email Marketing FAQs
Why do businesses need email marketing?
Email marketing has proven to be one of the most effective marketing channels. It's a direct way to engage with customers with content targeted and personalized to buyers' journeys and returning customers.
Why use an email marketing agency?
Email marketing is more impactful when part of a larger integrated strategy, and by working with an agency like TopSpot, your business receives full-service digital marketing that includes email campaigns to support your overall marketing initiatives.
What kinds of emails should my business send?
Depending on your business and its goals, we can plan and execute email campaigns that make sense for your objectives. Campaigns like informational newsletters, customer lifecycles, and special announcements can be considered and implemented based on available customer data and trends across all channels.
How do you measure email marketing campaign success?
We look beyond standard metrics like open and click-through rates (CTR) to ensure email campaigns contribute to larger business goals like leads and sales. Our expert Email Marketing Team can help identify KPIs that align with those goals.
How does email automation work?
Email automation triggers in many ways and is based on customer behavior. Our Team can help create custom automation workflows to address your target customers and decrease your business' workload.
How do businesses grow email subscribers?
A captive audience to send to is key to email marketing success, which includes growing your subscriber base and cleaning your database of inactive users. There are numerous ways to accomplish this, and our email marketing specialists can help strategize your email list's needs.
What email marketing platform should my business use?
The best email marketing platform depends on your unique business goals. Our Team can work with you to find a platform that fits your business needs.
How to Get Started
Whether it’s presenting updates on your current offerings, new offerings, or following up with previous contacts, our team offers complete planning, designing, distribution, and reporting on your email campaigns. Contact us to learn more.