Workshop Details
Date & Time
Tuesday, November 8th, 2022
8:00 AM - 9:30 AM CST
Location
FabTech - Atlanta, GA
Room: B315
Workshop Access
Open to All FabTech attendees
TopSpot Services
Event Overview
Many manufacturers struggle with marketing. Where should they invest? How much should they invest? Should they hire or should they outsource? Technical, B2B Industrial marketing is not easy. This presentation will show techniques and case studies for all manufacturers. It’s critical that today’s manufacturers understand how to leverage modern digital marketing channels. They need to understand the role the different channels play and understand basic B2B strategies to help them grow tomorrow. Learning objectives: Approaches for tracking lead generation, Best practices for digital content creation, Different costs & benefits for SEO, paid search, and social media, and Strategies for diversifying their businesses.
Industrial Case Studies
- Paid Search & E-Commerce Case Study (Crane Depot)
- PPC Case Study (Industrial Manufacturer)
- SEO & Content Case Study (Industrial Tube & Steel)
- Industrial Website Design Case Study (Steel Warehouse)
Meet the Presenter
Since joining TopSpot in 2013 as an SEO specialist, Josh has continued to grow inside the organization holding various roles from Team Lead to Business Development & Sales. Josh currently assists in bridging the gap between TopSpot’s sales and digital marketing teams as they consistently help their clients develop new revenue streams by implementing practical SEO, PPC and usability strategies derived from user behavior metrics.Contact JoshJosh BlankenshipDirector of Business Development