In-Person Speaking Event

Attracting Tomorrow’s Buyers: Guide to Digital Marketing for Manufacturers at FABTECH 2022

November 8th, 2022

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Workshop Details

Date & Time

Tuesday, November 8th, 2022
8:00 AM - 9:30 AM CST


FabTech - Atlanta, GA
Room: B315



Workshop Access

Open to All FabTech attendees

TopSpot Services

Event Overview

Many manufacturers struggle with marketing. Where should they invest? How much should they invest? Should they hire or should they outsource? Technical, B2B Industrial marketing is not easy. This presentation will show techniques and case studies for all manufacturers. It’s critical that today’s manufacturers understand how to leverage modern digital marketing channels. They need to understand the role the different channels play and understand basic B2B strategies to help them grow tomorrow. Learning objectives: Approaches for tracking lead generation, Best practices for digital content creation, Different costs & benefits for SEO, paid search, and social media, and Strategies for diversifying their businesses.

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Industrial Case Studies

Meet the Presenter

Since joining TopSpot in 2013 as an SEO specialist, Josh has continued to grow inside the organization holding various roles from Team Lead to Business Development & Sales. Josh currently assists in bridging the gap between TopSpot’s sales and digital marketing teams as they consistently help their clients develop new revenue streams by implementing practical SEO, PPC and usability strategies derived from user behavior metrics. Josh Blankenship Josh BlankenshipDirector of Business Development
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