Data driving strategies
Google Analytics data helps to guide all of our strategies
With data driving our strategy recommendations, you better believe we know our stuff when it comes to Google Analytics 4, the powerful, reliable and always evolving platform provided by Google.
As TopSpotters, we are taught from day one not to make decisions based on just one metric, but rather the program as a whole. We even have an entire team dedicated to installing and troubleshooting Google Analytics. In addition to our analytics team, our PPC account managers and our Customer Relationship Teams have passed the Google Analytics IQ exam and understand how to analyze metrics to make data-driven strategies. That is nearly 65% of our company!
We also provide customized reports for your business, allowing us to show you what is currently happening on your website and trends over time. These monthly reports are where we are able to show you the return on your marketing investment.
TopSpot has good transparency, professionalism, results, in-depth tracking, and data analysis - all of which help us make good decisions.
Google Marketing Platform Certified Partners
As of January 2017, TopSpot Internet Marketing is a proud member of the Google Marketing Platform Certified Partner track with a certification in Google Analytics. We are one of the only Google Certified agencies in Texas.
The Google Marketing Platform Certified Partner program is divided into three tracks: Service Partners, Sales Partners and Technology Partners. Certifications are available for Google Analytics, Google Tag Manager, Google Optimize and Google Looker Studio, formerly known as Google Data Studio.
The Service Partner track is made up of companies with deep product expertise and a commitment to providing excellent support to their customers. By achieving this status, it means that we’ve demonstrated advanced expertise in Analytics and delivered value-adding services to our clients.
How We Do It
While Google Analytics 4 is free to install, many elements required to get the most out of your data are not included by default. Our dedicated team of analytics implementation engineers solely focus on installing analytics for our clients. We have an 82 point checklist of what our standard analytics install involves and that list grows as do features and the evolution of tracking technology.
Before going live with a paid search or SEO program, the following steps are taken:
Why Google Analytics 4 is Important to Your Business and Marketing Strategy
This blog will explain how GA4 can deliver the metrics every business needs to support successful marketing strategies. We’ll break this down by looking at three key areas within the tool: landing page tracking, user engagement tracking, and lead tracking.View Blog Post
Five Important Changes and a Few Refreshers on GA4
Courtney Clark, Analytics Department Manager, has broken down the five most important changes to GA4 since our last update and what you need to know for your business.View Blog Post