Houston SEO Company
Houston SEO Experts
On September 15th, 2003, TopSpot was born and Bison Profab, who we still work with today, became our first official client. Now, we look back and credit our last 16 years of growth to the trust our team and clients have put in us.
While we started with only five team members (all of which are still team members today), our Team now consists of over 100 members and are one of the fastest-growing Houston SEO Agencies in town.
Basics of SEO
SEO, also known as Search Engine Optimization, is the process of optimizing your website to generate more quality and quantity of website traffic through the organic search engine results.
A common misunderstanding we run into is the difference between search engine optimization (SEO) and search engine marketing (SEM). There are 2 large differences between SEO and SEM, also known as PPC or paid search marketing. First, SEM is paid advertisement and SEO is un-paid advertisement in the search results page. And second, paid search listings are typically located at the 1st-4th positions at the top and bottom of the results page and organic listings can be found in between. There are many additional paid search ad listings throughout the search results page such as shopping or local services ads depending on your industry.
Like SEO, there are many “ranking factors” for SEM including budget and quality of landing page experience. Typically, SEO & SEM go hand in hand when creating strategies. SEM is beneficial for SEO because Google Ads provides more granular information such as search queries users type in to find your site. This data could provide opportunities for improving user experience and overall rankings through landing page experience for organic and paid search optimization.
For SEO, the strategies are created around Google’s key ranking factors to improve overall rankings in the organic space of the search results page. There are over 200 ranking factors Google takes in consideration such as:
TopSpot’s Houston PPC & SEO teams can optimize your site to improve rankings for both search engine optimization and paid search marketing.
As the search landscape continues to evolve in algorithm and appearance it’s important to stay on top of these changes for your site to be ranked in the most ideal space for your business. Within the last few years, we’ve seen the organic (non-paid advertisement) space pushed further down the page to accommodate knowledge boxes, paid advertisement, quick answers and map packs. With Google’s goal of providing users with the information they are looking for as quickly as possible, we are seeing an increase in zero clicks on the search results page, meaning the user never clicked on a snippet in the search results because their answer was featured at the top of the site. In 2018, 34% of all desktop searches and 63% of all mobile searches resulted in zero clicks.
TopSpot Internet Marketing’s SEO efforts generate quality traffic and leads to your website. Our SEO Experts are trained to review search landscape and ranking factors when developing strategies for your business. Together, we will create a plan on how to move your online presence forward and generate quality leads based on your business goals.
There are over 200 ranking factors that are taken into consideration when Google and Bing are reviewing your site. It is important to stay up to date on these ranking factors to ensure your business is on the first page for the products or services most important to your bottom line.
Although Google generates 75% of US desktop searches, according to Comscore’s Explicit Core Search Share Report, Bing generates 25% of US desktop searches as of May 2019. This traffic is generated through users who don’t realize they’re using Bing and those who do. For example, Windows Search box through Windows 10, Cortana, Siri on Apple devices, Alexa from Amazon Fire & Echo and many more devices all use the default search platform of Bing. Although Bing does not hold as large of a market share as Google for desktop searches, it is still an important piece of the puzzle for SEO.
At TopSpot Internet Marketing, our SEO experts go through in-depth and ongoing training to ensure their knowledge is well versed with the key ranking factors that Google and Bing deem as important. Our Houston SEO team will build a strategy tailored to your business by conducting a competitive analysis to ensure we are providing the most relevant information on the site.
Local SEO marketing improves the organic online presence for businesses wanting to target a specific location.
Local SEO strategies fall in line with SEO strategies for nationwide or worldwide companies, except it is going to be more location targeted. For example, these local strategies can include specific areas served content, local structured data markup and creating/maintaining local listings.
For Houston, these local businesses could only want to target inside the loop or as far out as Katy, The Woodlands, Sugar Land or Pasadena. A few of the specific industries we have partnered with over the years in Houston include:
- Dental Practices
- Pool Builders
- Home Builders
- Contractors & Construction
Choosing an SEO agency in Houston could be an intimidating task. There are so many options, certifications, and types that it’s hard to know where to begin. It’s important to choose an SEO agency that best fits you and your business goals. Below are some example questions we recommend asking all Houston SEO agencies your considering:
- What is the process you will use to accomplish our goals?
- What is your communication and reporting process?
- What are the different tools that you would use to track my KPIs?
- How much time and resources will you need to commit to?
- How do you learn and adapt to the ever-changing algorithm updates?
- What is your SEO program pricing structure?
- How will I know what kind of work you’re doing on my site each month?
- Do you have any references or testimonials from current clients in my industry?
Helping Houston Businesses Grow Since 2003
We are a Houston based SEO Company that works with businesses of all sizes, nationwide and in a variety of industries to evaluate the competition, new opportunities, and possible revenue streams. Our goal is to drive traffic and quality conversions to your website through search engine optimization (SEO). We are experienced in working with many businesses throughout Houston, Cypress, Pearland, The Woodlands and Sugar Land.
The industries listed below are just are a small sample of the businesses we have experience in creating successful SEO strategies for:
TopSpot brings a lot of knowledge to the table that we were not privy to with our prior Houston SEO Internet Marketing Company. The best part of this is, that they share their knowledge with me, so that I, in turn, can do a better job for my company. We have worked together to grow the Organic portion of our website and the analytics show it is paying off!
Nancy Baer-Bell PSI Urethanes
The TopSpot Team is very knowledgeable on SEO and very focused on me as a customer.
Business Owner, Houston,TX
Not having the advanced SEO technical skills in-house, TopSpot came on board with an SEO strategy, added their knowledgeable Google magic, and we now rank in the top 10 of most of our keywords in our industry.
Marketing Professional, Houston,TX
Award Winning SEO Agency
In our 16+ years of business, TopSpot has stayed true to our focus of striving to generate quality leads for our clients and investing in our community, industry, team members and their families. We have been recognized by the following Local Organizations and Associations for our team, culture & digital strategies:
COME VISIT USTopSpot Internet Marketing
515 Post Oak Blvd, Ste 300
Houston, TX 77027
8:30 am - 5:30 pm
Are you in the Houston area and interested in meeting us?
Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria.
We are open Monday through Friday from 8:30 am to 5:30 pm CST and would love to see you!
TopSpot Named Houston BBB Winner of Distinction
For the 6th year in a row, TopSpot has been recognized by the Houston Better Business Bureau for service excellence.View Blog Post
TopSpot recognized at Houston AMA Crystal Awards
For the 4th year in a row, TopSpot was recognized at the AMA Crystal Awards for their data-driven online strategies.View Blog Post
TopSpot Named 1 of Houston’s Best & Brightest Companies
For the 7th year in a row, TopSpot has been named by the National Association for Business Resources (NABR) as one of the “Best and Brightest Companies To Work For® in Houston.”View Blog Post
Interested in SEO Services but not sure where to start?
Our Houston team would be happy to discuss your SEO strategy needs and business goals in order to determine what plan of action is right for you!
When you're ready to get started, you will first be introduced to your customer relationship team in our Houston office. After an introductory meeting and a preliminary SEO audit, we'll get started on setting the right foundation for meeting your business goals.