American History, Manufacturing, and the Family-Owned Business
An Interview with Aaron Wiegel, President & CEO of Wiegel
Manufacturing is experiencing a big change in leadership as the baby boomer generation retires, but the challenge of succession may have answers in the industry's history.
In this edition of Industrial Insights, we spoke with Aaron Wiegel, President & CEO of Wiegel, to discuss how his family business made it to third-generation ownership and how its technology and people played a big part.
Creativity and the Art of Messaging in B2B
An Interview with Henry Adaso, Industrial Marketer and Author of The Art of Messaging
When you think of B2B marketing, you may think of spec sheets, white papers, and instructional videos before you think of creativity or brand messaging. But does B2C have a monopoly on creativity?
In this edition of Industrial Insights, we spoke with Henry Adaso, marketer and author of The Art of Messaging, to discuss how B2B and industrial companies can apply creativity and the art of messaging to their marketing strategies. Hear his advice on creating messaging that elicits emotion, inspires, and leads customers to act.
Manufacturing and Marketing for Growth
An Interview with Mark Coronna, Founder and Fractional CMO at The Practical CMO
A business can’t only operate in good times and wait for things to erode during economic down cycles. No longstanding industry would survive that approach—survival is clearly possible, but how can your business thrive too?
We spoke with Mark Coronna, founder and Fractional CMO at The Practical CMO, to discuss how manufacturers can market for growth in any economic climate.
The Benefits of Industry Information from Industrial Journalism
An Interview with Tim Heston, Senior Editor at FMA Communications
Niche journalism, including trade outlets, has risen from traditional print subscriptions to open online resources, taking up a percentage of daily digital consumption and providing valuable insights for industry professionals.
We spoke with Tim Heston, Senior Editor at FMA Communications, to discuss journalism's impact on manufacturing. Learn how trade outlets like The FABRICATOR cover the industry in ways that help businesses, from the fundamentals to advanced technology.
Recruiting Women and the Next Generation of Manufacturing Through Networking
An Interview with Nicole Wolter, President and CEO of HM Manufacturing, Inc.
Furthering our look into the skilled labor shortage, we discuss the importance of recruiting women and how to attract Gen Z workers, regardless of gender, by utilizing networking.
We spoke to Nicole Wolter, President and CEO of HM Manufacturing, Inc, on how to encourage women and the next generation to enter manufacturing and its leadership.
A New Way of Approaching the Skilled Labor Shortage
An Interview with Ed Durnulc, Director of the Foundation at the Fabricators and Manufacturing Association (Nuts, Bolts & Thingamajigs)
In our first edition of Industrial Insights, we discuss how to address the skilled labor shortage by exploring an untapped talent pool and how businesses can benefit from disability inclusion.
We interviewed Ed Dernulc, Director of Nuts, Bolts & Thingamajigs (NBT), the charitable foundation of the Fabricators and Manufacturing Association (FMA)—his team is looking to solve this labor shortage by inspiring the next generation and promoting the hiring of professionals with disabilities.