Responsive & Mobile Friendly Website Development

It's When, Not If.

With Google's announcement of an upcoming mobile-first index, you understand the necessity of making your website mobile-friendly. Currently, over 50% of searches come from mobile devices. However, you haven’t made the investment to engage your mobile visitors. Perhaps you aren’t quite sure if it fits within your internet marketing budget or maybe you’re uncertain how this applies to your website in particular. Are you unsure where to start? We’re here to help. Whether you are a B2B or B2C company, there are several options for providing a great mobile experience for your users, including a responsive website design and a mobile-optimized website.

 

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What is a Responsive Site?

A responsive site is one which responds and resizes based on the screen size that is accessing the site. It allows for a seamless user experience across multiple screens without creating multiple sites.

This is important: in a Google research study, they discovered that 90% of people move between devices to accomplish a goal, whether it’s on smartphones, PCs, tablets or TV. In fact, we surveyed our own clients and found that 80% of them find it important that a website is mobile-friendly when they are searching for a new vendor. Businesses need to adapt their web presence for a user-friendly experience on smaller screens. Google has taken this very seriously, and sites with mobile experience issues won’t rank as highly in Google’s mobile search results.

Responsive Design

Responsive Design

Responsive websites can be made on either a Magento or MODx CMS and can even include catalog integration. View some of our recent work in our portfolio

Other Mobile Website Options

 In the past, separate mobile websites were a cost-effective solution to create a mobile-friendly experience for users. These types of websites often lived on subdomains (example: m.website.com) or utilized a subfolder (example: www.website.com/mobile). Either way, the separate mobile website was usually a condensed version of the full site with fewer pages and less content, but they were well-intentioned in creating a better mobile experience. However, as the landscape has shifted to a mobile-first world, ranking without a fully-responsive website is difficult. If you currently have a separate mobile website, you have a couple options:

  1. Consider building a responsive website so that your content can adapt to any device, including tablets and smartphones. With a responsive website, you’ll send the right signals to search engines no matter the index. This also allows you to manage just one website instead of two.
  2. If budget constraints make a responsive website unattainable, a temporary solution is ensuring that the desktop and mobile versions of the website have the same number of pages and amount of content for consistency. 

Industrial Responsive Website Case Study

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