Responsive B2B Website Design

Understanding the Mobile Landscape

As search engines have evolved, users are turning to their mobile devices more than ever before, and we don’t see this changing anytime soon. In fact, recent research shows that smartphones are now the primary device for accessing the internet & we are seeing anywhere from 20-60% of searches in industrial markets being performed on mobile devices.

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Why Mobile?

With their announcement of their mobile-first index, Google has made it clear for some time where their algorithms are headed. However, you haven’t made the investment to engage your mobile visitors.

Perhaps you aren’t quite sure if it fits within your internet marketing budget or maybe you’re uncertain how this applies to your website in particular.  We’re here to help. Whether you are a B2B or B2C company, there are several options for providing a great mobile experience for your users, including a responsive website design and a mobile-optimized website.

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In a Google research study, they discovered that 90% of people move between devices to accomplish a goal

whether it’s on smartphones, PCs, tablets or TV

What is a Responsive Website?

A responsive site is one which responds and resizes based on the screen size that is accessing the site. It allows for a seamless user experience across multiple screens without creating multiple sites.

In fact, we surveyed our own clients and found that 80% of them find it important that a website is mobile-friendly when they are searching for a new vendor. Businesses need to adapt their web presence for a user-friendly experience on smaller screens. Google has taken this very seriously, and sites with mobile experience issues won’t rank as highly in Google’s mobile search results.

Our responsive websites are developed in either Magento (for eCommerce) or MODx Content Management Solutions and can also include catalog integration. If you’d to see some of our recent work, you can view our portfolio.

What if I have a separate mobile website?

Separate mobile websites used to be a go-to, cost-effective solution for gaining a mobile-friendly presence. They can come in a few forms. Some are on a subdomain (example: m.website.com) while some utilize a subfolder (example: www.website.com/mobile). Whether on a subdomain or mobile subfolder, both mobile website versions are often slimmed down versions of a desktop website. In a landscape where mobile content will be what’s primarily used to rank content, this could pose some issues. If you have a mobile website, you have a few options:

  • Consider moving to a responsive website, so that your website will respond nicely to any device that a user is on. With a responsive website, you’ll be sending the right signals to search engines no matter the index. And an added benefit is that you will only have the upkeep of one website.
  • If your budget doesn’t allow for a responsive update right away, a short-term solution can be adding all pages and content on your desktop website to your mobile website so that they are consistent.

At TopSpot, we understand the mobile landscape and how it impacts your industry, your web presence and most importantly, your bottom line. We build user-friendly mobile websites and can help you grow your visibility and leads with mobile advertising.

 

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Website Best Practice Considerations for 2019

Don't ring in the New Year without a plan! Join us on December 5th for a webinar designed to help you prioritize your website needs in order to meet your user’s expectations in 2019. RSVP Today!

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How to Get Started with Responsive Site Development

Once you become a partner with TopSpot, mobile is part of our regular conversation. We'll monitor your mobile traffic, monthly trends and how users are interacting with your site while on their mobile devices.

And if you don't have a mobile-friendly version of your website yet, we'll go over the data and let you know when it's time to optimize your website based on the results.

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