This year, Google rolled out mobile-first indexing, meaning they now use the mobile version of a page for indexing and ranking, since their users are primarily mobile. A simple, frictionless mobile experience is not just an expectation for users nowadays, it’s an absolute necessity to stay competitive online.
Perhaps you aren’t quite sure if it fits within your internet marketing budget or maybe you’re uncertain how this applies to your website in particular. We’re here to help. Whether you are a B2B or B2C company, there are several options for providing a great mobile experience for your users, including a responsive website design and a mobile-optimized website.
What is a Responsive Website?
A responsive site is one which responds and resizes based on the screen size that is accessing the site. It allows for a seamless user experience across multiple screens without creating multiple sites.
In fact, we surveyed our own clients and found that 93% of them find it important that a website is mobile-friendly when they are searching for a new vendor. Businesses need to adapt their web presence for a user-friendly experience on smaller screens. Google has taken this very seriously, and sites with mobile experience issues won’t rank as highly in Google’s mobile search results.
Our responsive websites are developed in either Magento (for eCommerce) or MODx Content Management Solutions and can also include catalog integration. If you’d to see some of our recent work, you can view our portfolio.
What if I have a separate mobile website?
Separate mobile websites used to be a go-to, cost-effective solution for gaining a mobile-friendly presence. They can come in a few forms. Some are on a subdomain (example: m.website.com) while some utilize a subfolder (example: www.website.com/mobile). Whether on a subdomain or mobile subfolder, both mobile website versions are often slimmed down versions of a desktop website. In a landscape where mobile content will be what’s primarily used to rank content, this could pose some issues. If you have a mobile website, you have a few options:
- Consider moving to a responsive website, so that your website will respond nicely to any device that a user is on. With a responsive website, you’ll be sending the right signals to search engines no matter the index. And an added benefit is that you will only have the upkeep of one website.
- If your budget doesn’t allow for a responsive update right away, a short-term solution can be adding all pages and content on your desktop website to your mobile website so that they are consistent.
At TopSpot, we understand the mobile landscape and how it impacts your industry, your web presence and most importantly, your bottom line. We build user-friendly mobile websites and can help you grow your visibility and leads with mobile advertising.
Website Best Practice Considerations for 2019
Watch our recently recorded webinar designed to help you prioritize your website needs in order to meet your user’s expectations in 2019!View On-Demand Webinar
How to Get Started with Responsive Site Development
Once you become a partner with TopSpot, mobile is part of our regular conversation. We'll monitor your mobile traffic, monthly trends and how users are interacting with your site while on their mobile devices.
And if you don't have a mobile-friendly version of your website yet, we'll go over the data and let you know when it's time to optimize your website based on the results.