The Website Process
The website process is handled by a dedicated project manager. A project manager serves as your go-to contact throughout the website process, and they will help the team coordinate during each phase of the project, from the point the project is scoped until the launch of the website.
From Concepts to Launch
- With each of our website projects, we initially have the client fill out a questionnaire. We then meet internally, discuss objectives, needs and possible issues before our initial meeting with the client. We have a kick-off meeting with the client to listen to their goals and ideas. For a website design to be successful and provide a great user experience, determining branding and content structure at the beginning of the project is crucial.
Our collaborative team then works on an initial sitemap, focusing on SEO and usability. We then make a wireframe, which serves as a blueprint for the website, displaying easy to use navigation and design placements following learned conventions. Each step along the way, we meet with the client and explain our strategy and make any necessary changes based on their feedback.
We then present our website design concept to the client and begin the customized build. It is during this phase that custom functionality is built and content is provided.
Before launch, each TopSpot site goes through a rigorous testing process. Internally, the site goes through a comprehensive test from the lead developer, lead designer, project manager, SEO specialist, analytics implementation specialist and Team Lead. The site must also pass a client review before launching.
Post launch, there is a review and any necessary modifications and adjustments are made. The site is now ready and is transferred from the project manager to a Customer Relationship Team.
Your Website Development Team While the website process is handled by a dedicated project manager, you will also work with a Team Lead & SEO Specialist from the start. Their job is to make sure your site is built with SEO serving as the foundation.
Babbitt International provides level control solutions to customers worldwide in the oil, gas, refining, pharmaceutical, food processing and petrochemical industries and contracted TopSpot Internet Marketing to design and develop a responsive website with ongoing Search Engine Optimization, Pay-Per-Click, and Analytics Services. This led to a 1250% increase in online leads within the first 90 days of launch and a 673% increase throughout the first 10 months the website was live.View Case Study
Marketing Manager, Total Plastics, Inc
I’ve always enjoyed the team members I’ve worked with; they make my life easier. TopSpot’s streamlined processes really help me stay on track in the various projects we’re undertaking.