SEM Specialist

At TopSpot, our Team Members help businesses grow across the US by generating quality online leads for their clients.

As an SEM Specialist, you will be responsible for creating Paid Search Programs & developing ongoing strategies that generate quality leads for your customers across the US.

Apply Now

The Role

TopSpot Internet Marketing is a search engine marketing firm with a focus on accountability, transparency, collaboration, education, and delivering meaningful results for our clients. Our commitment to our customers starts with our team. We will always strive to hire extraordinary people who will bring the passion, confidence, eagerness to learn, and positive attitude that is necessary to set us apart from other companies. Customer & team loyalty is hard to find but it is crucial to the sustainable growth of our company, and we will never undervalue the opportunity to be better each day. We know the keys to our survival as a company are put people first, be better than yesterday, lead with passion, and always do the right thing.

 

We are 18-year digital marketing veterans continuing to bring passion and results to the industry. Bootstrapping the organization with no experience in business or digital with 5 people and growing to 130 was not luck. We truly are blessed as an organization and there have been many people that allowed this to happen – our team, our clients, our community. With the goal of being easy to work with, while also being a best place to work, investing in our innovation and growth is a no-brainer. 

In this role, the Search Engine Marketing (SEM) Specialist is responsible for the creation and execution of search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their Customers. This individual works strategically with Teammates & Customers, partners cross-departmentally, and communicates with TopSpot Customers directly in their role.

It’s the things that we do in our day-to-day that really impact our clients' businesses that motivates me to do great work. I love when we get to hear about how we've helped their company, hearing that they got to hire someone new, or five people. Nick Wheeler Nick WheelerDigital Marketing Strategist, TopSpotter Since 2015

Essential Functions

  • Developing and managing paid search / SEM strategies for new and existing clients that drive relevant website traffic, leads and meet business goals
  • Create and execute search engine marketing (or pay-per-click) strategies for multiple clients that are customized and in alignment with their business goals, competitive landscape, and industry.
  • Performing keyword research and competitive analysis to make recommendations and improvements to paid search programs in Google AdWords, Microsoft Ads Center, and Shopping Ads through Google & Microsoft Ads
  • Creating paid social ad campaigns through Facebook, LinkedIn, Twitter, Pinterest, and Instagram
  • Measuring the results of your SEM strategies with tools like Google Analytics, Call Analytics, and Lead Analytics tools
  • Monitoring and reporting on the performance of paid search programs and other trends to our clients through email, phone calls, video calls, and in-person meetings
  • Collaborate with your immediate team and cross-departmentally on integrated marketing strategies that are aligned with your client’s business goals
  • Maintain and build on new and existing Customer relationships with a focus on trust, credibility, and results
Apply Now



The Must Haves

Your qualifications that make you the ideal candidate

Qualifications:

  • Experience in digital marketing or paid advertising through coursework, internships, a previous role, or you have related digital marketing experience in Google Ads, Microsoft Ads, or other paid media
  • Experience in Google Analytics or other analytics tools where you've measured results
  • Critical thinking, problem-solving, and troubleshooting skills
  • Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing
  • Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
  • Experience using Excel and other Microsoft Office programs like Outlook, Word, and Teams
  • Customer service experience where you managed client relationships or had an influence on customer experience
  • You never stop learning. The online marketing world moves fast so you’ll need to keep up with industry blogs and trends and be open to sharing your insights

Not required, but a plus if you have:

  • Business-to-Business (B2B), manufacturing, industrial industry experience
  • Google Analytics, Google Ads, and/or Microsoft Ads experience and/or certification
  • Previous work experience in marketing
  • Previous experience at a digital agency

The Perks

Here are a few of the benefits you'll enjoy

Department Training

Department Training

At TopSpot, the learning never ends! Take part in a variety of PPC department training programs that help you stay ahead of the curve.

Education Manager

Education Manager

Our TopSpot Education Manager helped to create customized programs to ensure you'll always have resources available!

Competitive Benefits

Competitive Benefits

We pride ourselves on providing a competitive benefits package, including paid time off, health & dental benefits, and more. 

Let's Get To Know You

Answer these 3 questions to find out which TopSpot services can benefit you and your company.

1

What industry are you in?

2

Which solutions of ours are you interested in learning more about?(select all that apply)

3

Who is currently managing your website's marketing efforts?

We are a great fit!

Please submit your email and a Digital Strategist will be in touch shortly!


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