SEO & PPC
Focusing on What Matters Most
Our integrated marketing strategy, which includes SEO, PPC, and conversion optimization ensures that you’re bringing in customers through a variety of channels and getting in front of them through every stage of their buying decision.
Depending on your business goals and the types of customers you serve, our team develops a unique digital marketing strategy using The B-SMART Method®. Applying this method to your business guides our strategy for your SEO program, PPC ads, CRO approach, and even your website design & development.
Customizing the Experience for Your Mobile Users
With Google’s announcement of their mobile-first index, mobile strategies are important for all businesses. But for service providers specifically, we commonly see mobile play a large part in their digital marketing strategies.
For certain service providers, mobile users sometimes make up the majority of their website’s visitors, making it a standard to have a mobile friendly website.
But a mobile-first strategy for service businesses should go beyond just having a responsive website.
- Is it easy to get in touch by phone with an easy to find click to call phone number?
- Are forms optimized to be filled out quickly and without scrolling and pinching on a mobile device?
- Does your content speak to users who need information quickly when they are browsing quickly on mobile?
- Do your ads show for relevant visitors searching on their mobile browser?
- Does your website load quickly on a mobile device?
TopSpot is very responsive to our needs. They have learned our business well so they can act as consultants when we engage in marketing activity. Our team is wonderful, dedicated, and hard working. We appreciate the work they do. Our ROI on this marketing investment is very strong.
Strategizing for Your Service Areas
For some service providers, locations and service areas are one of the most important factors for their marketing strategy. TopSpot has experience working with service provider businesses that have multiple locations where they service customers as well as businesses who have specific service radiuses.
Local Medical Practice
When comparing the first eight months post launch to the previous eight months, Dr. Funk's website saw a 356% increase in online form submissions from mobile and tablet devices.View Case Study
Local Marketing: 10 Steps to Grow Your Business Online
View our recently recorded webinar featuring the TopSpot Team & Google as they discuss how companies of all shapes and sizes can utilize local search strategies to gain new business.View Webinar
Integrated Approach Success Story
The data-driven strategies used for Unique Assembly & Decorating resulted in a 93% increase in phone calls and a 104% increase in the average number of online leads the business was receiving monthly.View Blog Post