2021 Website Trends - What You Need to Know Webinar Recording + Q&A

Please view our webinar recording below and submit any questions you have through the Q&A form. We will get back to you personally with a response and will also be updating this page with the questions and answers as they come in.

Watch the Webinar

Webinar Resources

Download the Webinar Slides 
Here's a copy of the webinar presentation > Download

eCommerce & Quote Cart Integration Checklist 
Are you ready to make the switch from a traditional website to an e-commerce or e-catalog solution? Download our checklist to see the key considerations to take into account when considering moving to an e-commerce site. > Download

Case Study: Content Strategy Drives Lead Growth & New Business Opportunities
After launching a new site with TopSpot and going through a content overhaul throughout the first year, Industrial Tube has seen a 776% increase in average monthly organic visits. > Read it Now

Looking Ahead to 2021 & Google's Algorithm Updates
Heading into a new year with two pre-announced Google algorithm updates isn’t something that happens often. In this blog post, we break down what you need to know about each update so you can be up to speed going into 2021. > Read it Now

Google’s HTTPS Deadline & Why You Should Make the Switch To Secure Now
The security of your website and protecting your users’ personal information can be a sensitive and intimidating topic, but we’re here to make sense of it all and what it means with Google’s HTTPS deadline having come and gone. > Read our blog post

Give Us Your Feedback on the Webinar

Press the orange play button to view the recording below

 

 

Have a question?

Submit it here or through the follow-up survey you were sent and we'll get back to you directly, as well as add our answer to our Frequently Asked Questions below.

Webinar Questions & Answers

What is an ideal page loading score for the upcoming algorithm update?

To provide a good user experience, sites should strive to have Largest Contentful Paint occur within the first 2.5 seconds of the page starting to load. To ensure you're hitting this target for most of your users, a good threshold to measure is the 75th percentile of page loads, segmented across mobile and desktop devices.

What can I do to make sure my site is loading as fast as possible?

A few ways include:

  • Reducing the size of large images
  • Compressing videos
  • Moving images and videos below the fold
  • Leverage browser caching
  • Talk to your TopSpot Team

Does input delay also rely on the user's local connection speed? Is that somehow eliminated from the equation since it could be evenly applied to all users?

There are metrics that help eliminate the load time due to poor browser connections but that's why Google is specifically measuring "first delay input" as a ranking factor opposed or "time to interact", "time to first byte", or other similar metrics. FID is based on real-time user experiences, so interactions might be skewed if only a few are taken into account. Also, certain interactions like scrolling or zooming do not impact the FID.

What is PHP?

PHP is a commonly used coding language found on most websites. Each release branch of PHP is fully supported for two years from its initial stable release. During this period, bugs and security issues that have been reported are fixed and are released in regular point releases.

What are 301 redirects?

301 redirects direct a user from the original URL to another URL; also known as URL forwarding. This is a practice that often takes place when launching a new website or any time your website's URL structure would change, or a page would become obsolete.
 

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