User Behavior Understanding
TopSpot utilizes a tool that monitors and reports on companies visiting your website in real time, called VisitorView. This business development tool allows you to be alerted when a certain company visits your site, or particular activity happens. Think of it as caller ID for your website.
Benefits of VisitorView
- Set up “triggers” to email your sales team when a particular company visits your site. You can set up alerts based on: Pages viewed, Keywords, Location, Company Name, Industry.
- Utilize this information to “target” companies who have shown interest in your business.
- Provide the information they may be interested in by watching their patterns. (Products, Services, Data Sheet, Drawings, etc.)
- Gives detailed information on each company, including details on specific employees so that you can narrow down a potential contact and identify key decision makers.
- Share this information with your sales team as potential “warm” leads for them to follow up on.