How it all began
Internet Marketers With Purpose & Passion
On September 15th, 2003, TopSpot was born and Bison Profab, who we still work with today, became our first official client. Now, we look back and credit our last 15 years of growth to the trust our team and clients have put in us.
While we started with only five team members (all of which are still team members today), we now employ over 100 people in our Houston office and have 20 sales representatives located throughout the US.
We do not have a cookie cutter type approach with our set up and management process. Each new account is reviewed with a fresh perspective to address the needs of every individual client. Our budgets, strategies and engagements are made to be flexible to ensure we are aligned with our clients’ goals. We take great care in crafting strategies to ensure each of our clients is set up for success and that we not only represent TopSpot well, but the client through their web presence, as well. It’s important to us in not taking on the client for a sale. We feel better walking away if we know from the beginning that our approaches aren’t aligned.
As a team, we have worked very hard to establish & uphold Partnerships with both Google & Bing that we feel benefit the businesses we work with.
TopSpot is one of the only Premier Google Partners in Houston that currently holds specializations in all five allowed areas.
The program is designed to highlight agencies that have a record of retaining accounts, delivering strong performance and growth. Being in this program means we have dedicated representatives (Strategic Partner Manager, Account Manager, and Trainer) that work with us on everything from customer service to AdWords account strategies.
We also have access to betas before they are released to the public as well as special incentives for our current and prospective clients. Another added perk is the events we co-host with Google for our current & potential clients. Last year, we held three events around the country, with our first one of 2018 taking place in Houston.
TopSpot is also proud members of the Bing Ads Elite SMB Partner Program. As a Bing Ads Elite SMB Partner, we can pass the following benefits onto our clients:
- Technology Enablement – We have access to Bing Ads’ programmatic account management portal (which provides support for managing large volume accounts). We are also given the option to participate in betas before they are released to the public!
- Dedicated Account Management & Support that gives us access to additional resources, training programs, account reviews and special training events.
- We also partner with Bing ads to put on events from time to time created to educate our current & prospective clients.
TopSpot is also in the Google Analytics Certified Partner Program as a member of the Google Analytics Service Partner track.
By achieving this status, it means that we have demonstrated advanced expertise in Analytics and delivered value-adding services to our clients. As a Google Analytics Service Partner, we now have access to additional resources and communities, early access to new features, exclusive training and opportunities to work with the Google Analytics Solutions Engineering, Product Management and Marketing teams. We are the only Houston agency with this status.
A team of specialists
When it comes to a modern, comprehensive marketing strategy, business owners face many challenges.
Most business owners are focused on their company’s day-to-day operations, personnel, and profit. They do not have the time, desire, knowledge or resources to plan, execute and measure their online marketing strategies. The solution to the business owner’s predicament: outsourcing your marketing needs to a reputable, knowledgeable marketing team, or as we like to call them, Customer Relationship Teams (CRTs). CRTs consist of a Team Lead, 2 SEO Specialists, a PPC Account Manager and a Conversion Optimization Specialist.
With this approach, our team members strategize together on their accounts, giving each client access to a team of skilled specialists, all with unique ideas for growing their business.
TopSpot Customer Relationship Teams (CRTs) Your team of TopSpotters, all in highly specialized roles working together in a collaborative environment.
The B-SMART Method®
In January of 2016, we officially trademarked one of our core strategies that we reference in all of our online marketing.
Whether we are creating a sitemap for a new website or doing initial keyword research for a new paid search account, The B-SMART Method® is utilized.
Each letter within B-SMART represents the different ways in which potential customers may be searching for a business’s products or services. Our methodology allows us to identify the audience who is most likely searching for your products or services, which means that they will be more prone to request a quote or give you a phone call.
Learn about how we use The B-SMART Method to craft strategies for our clients.
Marketing Professional, SPIROL
I have found my interaction with the team at TopSpot to be collaborative and I appreciate that TopSpot takes a consultative approach to the sale rather than just doing what I ask of them. The reality is, TopSpot is the expert, and I rely on them to steer me to the right product based on my overall goal. I feel confident that they have my best interest at heart.
Analytics & Measuring What Matters
At TopSpot, we look beyond the metrics and make sure that in our approach we are delivering the right quality of leads that match our clients’ businesses versus reporting on numbers only.
This approach led us to develop our very own proprietary tracking software, LOOP Analytics for our clients, which launched in 2017. Since then, we have been working on creating additional features that provide even more insights into our clients’ website’s user behavior.
Some of LOOP’s current features include:
- First & Last Touch Channels for Form Submissions - Shows how visitors initially found the website and if another source was used on a different visit before converting.
- Annotations Feature – Allows users to input notes for each lead to track whether a lead was quoted, irrelevant or pending. These notes are also included when exporting the lead data.
- Visitor Profiles - Gives insight into each website visitor’s overall experience and how each visitor is using the website in their overall research phase. You can drill down to view detailed information about each interaction on the website, including the number of visits, different pages visited each time, form submissions, how many visits occurred before them filling out a form and the number of days between their initial visit and the visit that lead to a form submission.
Our Focus on Customer Service
At TopSpot, customer satisfaction is something we take very seriously.
While we work with clients all over the country, we still promote as much in person interaction as possible. We have found that an in-person meeting with a client can make all the difference when trying to work through an issue and will do what it takes to make that happen, regardless of the location.
We also have a team member solely dedicated to customer success and communication.
Your New Team
At TopSpot we surround ourselves with individuals that will complement not only our team but our clients' companies too. Setting an example daily, taking a humble approach and building long-term relationships is who we are. We love this industry and what we do.
We know if we do not see this in our work, our customers will not realize they are working with a team that is genuinely interested in helping them succeed.
We pride ourselves on the growth mindsets our team members hold. We have an in-house education manager and hands-on training for employees of all departments
The bottom line, our team takes tremendous pride in having a positive impact on our clients' businesses through search advertising as it is something we instill on day one.
Team Geek Fun Fact Lauren Kunze going over a LOOP Analytics demo with a TopSpot client.