Google Ads Management

Within each platform, there are a variety of features and programs that we will also take advantage of in promoting your business. For Google Ads, those areas include YouTube, Google Shopping, Remarketing, Display Targeting, Mobile Targeting, Geographic Targeting and more!

Not sure what you need? Not to worry! We will craft a strategy that makes sense for your budget and allows us to effectively drive the right traffic to your website.

PVC elbows, inserts and tees are what a plastics supplier’s customers type, not the generic word fittings. Specific phrases put your budget in front of people with real purchase intent, rather than general research traffic.

Irrelevant spend gets ruled out ahead of time by negative keywords, which keep ads off searches that don’t match what you sell. Match types decide how far Google may wander from the phrases you chose.

Google builds its newer campaign types, Performance Max among them, around your goals, creative and feed inputs, assembling asset groups by theme or audience. Final URL expansion can send a click to a more relevant page on your site and write ad text to match. Audience signals guide that system rather than fence it in, so ads still reach people outside the signal.

You keep the option to hold your own brand terms out of Search, Shopping and YouTube search inventory, and Shopping can be set to let excluded brands through. But those limits are worth knowing before you pick a campaign type, because they decide how much control you keep over where ads appear.

Google bids toward the conversions you mark as primary when a campaign uses their standard goal. Secondary actions stay in observation unless a custom goal promotes them. So mark a low-value form fill as primary and bidding optimizes toward more of them.

Your sales team already knows which inquiries were worth taking, and that feedback is what refines the keyword, creative and conversion decisions above it. You end up spending against searches, pages and conversions that map to actual orders.

A manufacturer was drawing plenty of clicks, but too many came from people gathering information. Its original campaigns leaned toward informational searches and less-qualified inquiries. TopSpot restructured the budget toward high-intent terms, added negative keywords, and pointed targeted ad text at the pages that matched those searches.

The sales team began fielding fewer inquiries of higher quality, and that feedback kept shaping the keyword list. In the first year, the manufacturer earned $1 million in additional revenue (manufacturer revenue results).

Google Ads and Google AdWords are the same platform under two names. Google renamed AdWords to Google Ads on July 24, 2018. If you’re shopping for AdWords management, it’s the same service under the current name.

Your account gets keyword research, campaign structure, bid and budget management, ad and asset testing, and reporting. You can run Bing, LinkedIn or paid social inside the same program when those channels are part of your scope, through our PPC management across channels.

You get top-level and granular reporting on what paid search visitors do after they land, plus behavioral analysis across all website traffic. Reporting on incoming calls and form submissions is available. VisitorView, our business development tool, is an option rather than a default.

Houston is home base, and our Google Ads team works with businesses of all sizes across many industries, in Texas and beyond. Where your customers search from shapes how campaigns get targeted, more than where your office sits.