What It Does
Why Use PPC?
Targeted, flexible campaign management
Did you know that 15% of Google searches that occur on a daily basis are completely unique? (Source: Google) This means that 10 different people looking for the same product could all search for it using different keyword variations. With Pay Per Click (PPC) advertising, you have the flexibility to target a larger number of keyword variations while sticking to a set budget, so you can be in front of those unique searches that others may not be targeting! We can also help you stay ahead of the competition by evolving with the latest search trends like optimizing ads for voice search phrases that can enhance your consumer reach to users who are using mobile voice assistance or smart speakers such as a Google Home or Amazon Echo.
Our paid search services are more than getting your ads on Google Ads (formerly Google AdWords), Bing/Yahoo/AOL, LinkedIn, Facebook and/or Instagram. We tailor and execute a strategy to support your business goals and provide you with ongoing feedback on how the program is working. Whether you are an industrial or B2B company, an e-commerce store or a local business, our goal is to drive those decision-makers to your website and help you convert them into customers through PPC.
The in-depth analytics tracking installation that is included in our set-up process allows us to monitor and adjust your program based on data we see while also reporting to you on our progress and checking things on your end. We know that marketing isn't the end all be all, so when we get feedback on the quality of leads into the business, we can then fine-tune the program even further.
I have been very impressed with TopSpot's performance with our PPC advertising campaign. They always look for ways to improve the quality of leads that our campaign is attracting.
Not your average agency
At TopSpot, we have a very thorough process when it comes to setting up a new PPC program.
Our in-depth setup process allows for both a competitive presence and the flexibility to make adjustments once your program is live.
And the best part? We do all the legwork!
We take our on-boarding very seriously and not only will you have a dedicated Account Manager, you'll have direct access to an On-boarding Manager and Executive Liaison (President or VP).
Based on your business goals, your in-depth set up would include:
- Mobile & Desktop specific strategies
- Budget spend tiered towards high-priority products or services
- Customized, unlimited keyword phrases to target qualified leads
- Tightly themed ad groups for ad text flexibility
- A variety of ad extensions that entice buyers to click through to your site
- The ability to customize your level of competitiveness against competing ads based on time of day, location and device
- Campaigns targeted towards specific geographic locations- anything from zip code targeting to having international exposure
- Nationwide campaigns targeting important products & services
- Ads displayed only during the days of week and times of day that your audience is searching
- Wide range of ad types and platforms including image, video, text, display, search, voice, social, etc.
- Updates to advertising platforms to stay on top of the latest search trends such as voice search phrases beginning with “OK Google” and “Hey Siri”.
Human Crafted Strategy
After our initial kick-off meeting where we get to know you and your business, we will craft a keyword strategy around your unique business goals using our B-SMART Method®. This methodology allows us to hone in on the audience that’s serious about doing business with you based on how they are searching for your products and services and limit any wasted ad spend.
For paid search specifically, this approach allows us to target users at any point in their buying cycle and tailor ads to their specific situation. For example, if a user searches for “aerospace high temp plastic”, we can display an ad that discusses aerospace applications, temperature ranges or types of plastics used in high-temperature environments. By crafting a paid search program that speaks directly to your target audience, we drive more high-quality users your way.
Interested but don't know where to start?
Want to dip your toes in the water and test out pay per click services, but aren't sure you're ready to jump into the whole world of integrated digital marketing? Not a problem! Paid search management is available as both a stand-alone service or as part of an integrated strategy, that includes Search Engine Optimization and Conversion Optimization services at a monthly budget you feel comfortable with.
Are you in the Houston area and interested in meeting with us? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.