within 90 Days Of launch
Altius was looking to create a new mobile-friendly website that would drive users to be more engaged and convert. Though they were running a paid search program, their website was not converting as much traffic as they would have liked.
The new site was redesigned and expanded to be more representative of Altius’ particular expertise. Using SEO for its framework, the new site was optimized and more user-friendly.
Due to the integrated approach taken by TopSpot, there was a 98.23% (223 vs. 113) increase in transactions in the first nine months post-launch, as well as a 118.05% ($124,290.00 vs $57,001.00) increase in revenue during the same time period.
About Altius Technical Services
Industry: Professional Services Location: Headquartered in Houston, TX
Altius Technical Services is a leading industrial rope access company with training centers around the world. Utilizing behavior and search query data from their current paid search program, the TopSpot Team built a new website for Altius that focused on providing a great user experience through content and ease of use.
Improving the Website Architecture
The first thing the TopSpot Team did was to make sure SEO was the driving force behind the structure and content strategy of the website. The Customer Relationship Team worked with Altius to develop a new sitemap that included a focus on usability.
Search query data from the pay-per-click program was used to identify high-converting terms that should be included as landing pages or content on the new site. This content would help increase conversions for both SEO and PPC efforts post-launch.
Growing Organic Search Traffic Through Content
Additional content was created to expand upon Altius’ service offerings, with more information concerning the training courses, what they entail, and what a student can expect when they attend. An FAQ page was also created. These pages served to increase the site’s usability, as well as drive organic search traffic.
New pages were developed for the cities where Altius maintains training centers, and location links were included throughout the site. These pages included information about upcoming classes, prices, and information on the course itself. If a user was ready to sign up for a class or ask questions, these options would be easily available.
The redesign also included a larger focus on what makes Altius stand out. This was accomplished through the use of custom images that showcase the training facilities and staff. The footer was designed to emphasize the certifications of the training staff, making it easy for a user to see the company’s qualifications from anywhere on the site.
Focusing on User Experience
The new website was created with a design that provided opportunities to book a course or make a purchase throughout each page. The calls to action were strategically placed where the user would naturally find them. Also, instead of just being able to book a course, the calls to action included the ability to ask a question or request pricing. Additionally, the eCommerce checkout experience for the user was drastically improved with pre-filled forms.
It can take time to notice improvements in traffic once a new site is launched. However, due to the integrated approach
the TopSpot Team used for Altius' eCommerce web development project, the increase in conversions and revenue was dramatic.
within 9 months Of launch
WebAward for Standard of Excellence in the B2B Website & Professional Services Website Categories
Hermes Creative Awards in B2B Website & Professional Services Website Categories
Stevie Awards – American Business Awards, Gold Award for Business Services Website
AVA Awards, Platinum Winner for B2B Website and Professional Services Website Categories
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