About Heritage Equipment
Heritage Equipment Company has 30 years of experience providing equipment for the dairy, beverage, and a wide variety of other commercial and industrial fluid industries. A client since 2007, Heritage Equipment was originally an account who solely had our Paid Search management services. Heritage Equipment then added SEO services, and we developed a new website for them. In December of 2012, they included call tracking to their services to gather more data.
If you are not tracking your phone calls, you aren’t closing the loop on the efficacy of your website. You are also not receiving all the important data call tracking provides to assist in making future decisions for your business. Contact TopSpot Internet Marketing to include Website Call Tracking in your Analytics today.
Comparing the 6 months before call tracking to the 6 months after, a 363% increase in conversions was captured. We discovered that Heritage Equipment received 1.7 calls for every online form submitted.