A few years after the new website launch and with a goal to keep moving results forward, the CRT installed heat mapping software onto the ASR website to understand more clearly how visitors were using the Catalog Data Solutions faceted search. After reviewing the heat map data, the team identified that users were scrolling through the table to hover over products and over 1/3 of all users used the "See More Results" button at the bottom of the page. Analysis showed that even though visitors were using the filters, they weren’t narrowing down the selection of products enough causing them to select the more results option.
As a result of this analysis, the TopSpot team designed a new layout for the page and worked with CDS to update the filter functionality to go from a traditional faceted search to a horizontal product search with fewer options. The team first implemented the updated layout on one of the more popular product categories, Gas Struts.
After six months with the updated design and filter functionality, the Associated Spring RAYMOND website saw a 130.65% increase in form submissions for Gas Strut products, indicating that the new filter design was a better experience for visitors to narrow down their needs and then convert.