Digital Marketing Strategy for B2B Companies
What Does an Integrated Digital Marketing Approach Mean for B2B?
The average B2B purchase involves six to ten decision makers‚ each armed with four or five pieces of information they’ve gathered independently and can take months to complete. That's why an integrated strategy from a trusted B2B internet marketing agency can help businesses stay competitive by showing up in various places within search engines to cover all those decision-makers and offer a variety of touchpoints and content. TopSpot's approach can include:
B2B Website Design and Development
A B2B website is the center of any online marketing strategy, fueling B2B SEO and paid search results and acting as a 24-hour sales team member—answering questions and educating potential customers with helpful content. With design and content focused on user experience and the B2B buyer's journey, TopSpot creates websites that attract quality leads.
B2B Search Engine Optimization or SEO
SEO for B2B companies drives quality traffic to your website by utilizing target keywords and variations your potential buyers use at all stages of the buyer's journey when searching for products and services you offer. Our digital marketing for B2B services. focus on the B-SMART Method®, allowing you to rank well organically for the right searches and drive high-quality forms and calls.
B2B Pay-Per-Click (PPC) or Paid Search
B2B paid search involves paying search engines to place ads at the top of results pages for target keywords. With pay-per-click, you pay only when a user clicks on an ad. Again, variations are key to making sure you show up for various members of a purchasing team or for various stages in the buying journey. Our paid search strategies offer immediate solutions by placing your business at the top of the search engine's ad space so that the right searches drive the right type of conversion on your website.
Conversion Rate Optimization
B2B conversion rate optimization helps nurture buyers to conversion by finding desired actions a business wants on its website (form submission, downloads, or click-to-call) and implementing ways to increase those actions. Our Team uses data to improve usability, test changes, and drive quality leads.
Digital Marketing Services for B2B Companies
A B2B internet marketing agency since 2003, TopSpot has worked with businesses of all sizes and types, from start-ups to Fortune 500 companies, ensuring each business receives a strategy that fits its business goals. We've strategized for:
- Service Providers
- Health Care
- Software
- Finance
- Technology/IT
- Consulting
- Printing
Data-Driven B2B Marketing Agency
Optimize for Longer B2B Lead Cycles
We understand the lead cycle in online B2B digital marketing can be long, so every touchpoint with your potential customers makes an impact—from initial search to conversion. Our digital marketing strategies and online tools don’t just drive traffic and potential customers to your website but can help guide your customer experience strategy by understanding who your leads are and what their needs include.
While our integrated approach and optimization strategies consider what customers look for during the research and decision-making phases, we also track and review leads to ensure top-notch customer service, and that future lead cycles are more effective. TopSpot’s data tools offer keywords, questions, and needs directly used by customers to apply to your B2B online marketing strategy, plus identify direct competitors and your business's key differentiators.
The below tools also help identify new business opportunities and can help improve customer service for current clients:
Website Form and Phone Call Tracking
Track forms with our proprietary tool LOOP Analytics and calls with our analytics tool CallRail to analyze lead quality and improve your customers‘ experience.
User Behavior Report
See a user's activity across your site, plus identify companies and target industries visiting your website.
Blog Post
Three Ways Marketing Efforts Can Support Industrial B2B Lead Cycles
We look at the long and winding road of the average industrial B2B lead and provide three essential tips to help your business.
View Blog PostWebinar
Get in the Loop: Form Tracking and User Behavior
Better understand the current needs of your prospects and how to use this information to improve the customer experience from search to sale.
View WebinarBlog Post
When is it Time for Your Business to Get a New Website?
We cover these three key indicators that your business is a candidate for a new website. We will also explore why these changes are crucial to staying competitive online.
View Blog PostHelping B2B companies like yours
Like what you're seeing but not sure what you need?
Our Team can discuss your B2B Internet marketing needs and business goals to determine the right strategy and approach.