Project Overview
SEO Driven Website Design
In 2010, Farmers Copper, a family owned and operated metal service center, contracted TopSpot to develop a new website and implement an SEO program to increase lead generation and overall traffic. This resulted in a 188% lead increase, 1200% increase in organic rankings and helped drive a vast improvement in lead generation.
1200
%
increase inorganic rankings
12
166
In Brief
Challenge
Farmers Copper had only been utilizing a paid search program with TopSpot since 2005 and had an outdated website that was not optimized to the current search parameters.
Solution
In 2010, Farmers Copper contracted TopSpot to develop a new website and implement an SEO program to increase lead generation and overall traffic.
Results
Farmers Copper saw a 188% lead increase, 988 online form submissions and phone calls as opposed to 342 during a comparable time period.
188
%
Increase InOnline Leads
Farmers Copper experienced a 1200% increase in organic rankings upping their total organic rankings from 12 to 166.
Services Provided
342
Before
988
After