Metal Supplier Marketing Case Study

Farmers Copper

In 2010, Farmers Copper, a family owned and operated metal service center, contracted TopSpot to develop a new website and implement an SEO program to increase lead generation and overall traffic. This resulted in a 188% lead increase, 1200% increase in organic rankings and helped drive a vast improvement in lead generation.

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Project

Responsive Website

How We Helped

Pay Per Click
Search Engine Optimization
Industrial Online Marketing

Awards

WebAwards - Manufacturing Standard of Excellence
BMA Lantern Awards - Award of Excellence

In Brief

Challenge

Farmers Copper had only been utilizing a paid search program with TopSpot since 2005 and had an outdated website that was not optimized to the current search parameters.

Solution

In 2010, Farmers Copper contracted TopSpot to develop a new website and implement an SEO program to increase lead generation and overall traffic.

Results

Farmers Copper saw a 188% lead increase, 988 online form submissions and phone calls as opposed to 342 during a comparable time period.

188

%

Increase InOnline Leads

Farmers Copper experienced a 1200% increase in organic rankings upping their total organic rankings from 12 to 166.

Services Provided

342

Before

988

After

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