Website Design & SEO Case Study

Hoover Ferguson Group

Houston, TX

Since 1911, Hoover Container Solutions (now Hoover Ferguson Group) has been providing the highest quality liquid handling solutions and services. When they contracted TopSpot Internet Marketing to develop a new website and manage their internet marketing program, they saw a 115% lead increase, a 73% increase in organic traffic and an 18% increase in organic rankings.

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Project

Responsive Website

How We Helped

B2B Marketing Services
Pay Per Click
Search Engine Optimzation

Awards

WebAwards - Manufacturing Standard of Excellence
BMA Lantern Awards - Award of Excellence
Mobile WebAwards - Outstanding Mobile Website

In Brief

Challenge

Hoover Ferguson Group had an outdated website that was not properly optimized to gain organic traffic, paid search traffic and total conversions.

Solution

TopSpot built a completely new site that was built with the latest optimization strategies and developed a complete online marketing strategy.

Results

Hoover Ferguson saw a 115% lead increase, 355 online form submissions and phone calls as opposed to 155 during a comparable time period.

How We Did It

Hoover Ferguson saw a 73% increase in organic traffic and 18% increase in organic rankings. Hoover also developed a new line of IBC sizes due to the demand driven through the increased conversions.

Services Provided

155

Before

335

After

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