Responsive Website Design & Development
Since 1911, Hoover Container Solutions (now Hoover Ferguson Group) has been providing the highest quality liquid handling solutions and services. When they contracted TopSpot Internet Marketing to develop a new website and manage their internet marketing program, they saw a 115% lead increase, a 73% increase in organic traffic and an 18% increase in organic rankings.
Hoover Ferguson Group had an outdated website that was not properly optimized to gain organic traffic, paid search traffic and total conversions.
TopSpot built a completely new site that was built with the latest optimization strategies and developed a complete online marketing strategy.
Hoover Ferguson saw a 115% lead increase, 355 online form submissions and phone calls as opposed to 155 during a comparable time period.
How We Did It
Hoover Ferguson saw a 73% increase in organic traffic and 18% increase in organic rankings. Hoover also developed a new line of IBC sizes due to the demand driven through the increased conversions.