Website Content Marketing Strategy

Content: a main source of lead generation

The content on your site is a direct reflection of who your company is and what you are offering. More than 80% of product or service research projects include 2 to 4 visits to a vendor website before initiating a request for quote. Do you have good enough content to warrant a second, third, or fourth visit?

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Where Lead Generation Begins

TopSpot understands content strategy

Content strategy involves conveying your message and publishing relevant and unique information for your customers which can result in a high search rank, traffic, and lead generation. Having the right content on a page is what converts visitors into customers.

Our content strategies are continuously evolving based on what your team is seeing in your current analytics data, finding when doing competitive research, or utilizing based off of recent lead data from a really targeted lead.

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Webinar

How to Build a Winning Content Strategy

The way people search says a lot about their intent for your product or service. So why wouldn't you want your content to speak to those who are searching with high intent keywords? Especially when those users are expecting your content to speak directly to their needs. Watch our previously recorded webinar to find out how to create content that meets the needs of your target audience!

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Wireframe for designing a website

Finding the right balance of content that is appealing to both search engines and your customers can be tricky. That's where we come in.

Our Approach

Our Approach to Content Strategy

We Audit icon

We Audit

Your current site content and resources, identifying what is most effective and anything that may be lacking or improved.

We Research icon

We Research

With our B-SMART Method® leading the way, we look at everything from searches on the search engines to reviewing your analytics data and competition to determine which keywords would serve which page on your website.

We Discover icon

We Discover

The needs of your customers, we decide upon the categories and topics to best provide them with solutions.

We Write icon

We Write

Unique and robust content, using specific keywords and include relevant pictures and videos.

We Audit icon

We Audit

Your current site content and resources, identifying what is most effective and anything that may be lacking or improved.

We Research icon

We Research

With our B-SMART Method® leading the way, we look at everything from searches on the search engines to reviewing your analytics data and competition to determine which keywords would serve which page on your website.

We Discover icon

We Discover

The needs of your customers, we decide upon the categories and topics to best provide them with solutions.

We Write icon

We Write

Unique and robust content, using specific keywords and include relevant pictures and videos.

TopSpot brings a lot of knowledge to the table that we were not privy to with our prior SEO Internet Marketing Company. The best part of this is, that they share their knowledge with me, so that I, in turn, can do a better job for my company. We have worked together to grow the Organic portion of our website and the analytics show it is paying off!

Nancy Baer-Bell,  PSI Urethanes, Inc.

Case Study

Mitchell Crane

Mitchell Crane, a worldwide supplier of new after-market replacement crane parts and a source for used parts and components, contracted TopSpot to develop a responsive website redesign with ongoing SEO, Pay-Per-Click, and Analytics Services

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Blog Post

Is Tabbed & Accordion Content Okay for SEO

A common design question we receive from clients is if putting content behind tabs and accordions is okay for SEO. Content is one of the most important factors for any internet marketing strategy, so how it is displayed to your users matters.

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How To Get Started

Optimized content creation on a site is just the first step.

A good content foundation along with ongoing updates, is not only the way to win Google's heart, but also how you turn website visitors into customers. Below is a breakdown of the types of content we’ve found are important to B2B companies when they are looking for a product or service. How does your website content measure up?

content your b2b website needs to be successful

Source: TechValidate TVID: 53F-249-682

Take the next step

At TopSpot, a content marketing strategy is part of your SEO program.

Overwhelmed by all the content you suddenly have to write? Don’t fret!

When working with us, your Customer Relationship Team will be your go-to people when it comes to content strategy. We’ll provide suggestions of how and where to expand current content based on external and internal search query data and customer feedback learned through call tracking. Like we said, we’re your partners in this process through and through.

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Answer these 3 questions to find out which TopSpot services can benefit you and your company.

1

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Which solutions of ours are you interested in learning more about?(select all that apply)

3

Who is currently managing your website's marketing efforts?

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