SEO Agency with Nationwide Reach
Search Engine Optimization (NOUN)
1. The process of increasing organic visibility to relevant users through search engines.
Our SEO methods are focused on quality — bringing relevant users to your website looking for your product or service to ultimately bring you quality leads.
Improving your rankings are one thing, but what good are great rankings if your website isn’t optimized to drive leads? Our Houston-based SEO Specialists work directly with our Conversion Optimization Team members to ensure that the organic traffic driven to your website knows what to do once it gets there. As an SEO company that focuses on collaboration and education, we also understand that it is our job to stay up-to-date on the latest search engine optimization trends and updates to ensure that your website is performing at its best.
HOLISTIC AND DELIBERATE
Our SEO Process
Our approach to SEO and digital marketing overall is holistic and deliberate. We don’t make changes for the sake of it – our strategic SEO recommendations are backed by data and research.
- When we begin SEO services, we start by learning about your business: your company's goals, highest value products, focus services, your brand, messaging, and more.
- Next, we begin keyword research based on your content, searcher intent, search volume, paid search data (if available) and competitive analysis.
- Once we have reviewed your keyword list, we optimize on-page elements such as page titles, headings, and meta descriptions to align with our keyword targeting – but this is just the beginning.
- Based on the data we gather after beginning ongoing SEO services, and the monthly results we discuss with you, we build a long-term SEO strategy that goes beyond the basics to include content development, backlink building, conversion optimization, technical optimizations, and improved overall user experience that aligns with your overall marketing efforts.
Our Customer Relationship Team that will support you not only includes an SEO, but also a Conversion Optimization Specialist, Team Lead and a Paid Search Specialist (if you're doing PPC with us). This means that our approach to SEO is not siloed to just focus on rankings; we consider the entire search landscape and user experience when making recommendations. We incorporate user behavior and paid search data into our analysis to make informed decisions that support your online strategy as a whole.
Understanding Google’s Organic Search Features
With Google adding and updating the features they utilize within their search results, the different types can become tricky to distinguish. In this blog post, we walk through the common types of search features you will typically see within the organic landscape.View Blog Post
SEO Case Study
Steel Service Center
Throughout their first year of Search Engine Optimization, Industrial Tube & Steel Corporation saw a 776% increase in average monthly organic visits and a 221% increase in leads.View SEO Case Study
How to Tell if You've Been Impacted by an Algorithm Update
After a major algorithm update, how can you tell if your website made it through unharmed, or better yet, won big? Follow our checklist to determine if your organic traffic has been impacted by a recent Google search algorithm update.View Blog Post
TopSpot has completely overhauled our marketing efforts for the better. We have seen such great results (impressions, engagements, etc) since we have implemented TopSpot’s PPC and SEO campaigns. Their customer service is excellent, and I know they are on top of my campaign even when I’m not looking at it. I trust our SEO Team and know that investing our marketing dollars in TopSpot was one of the best decisions I’ve made for my company since I took this position almost five years ago.
Audrey Brewer Mosley WEIMA America, Inc.
We had been in a slump for over a year with our previous website being very difficult to optimize for SEO. Since engaging TopSpot we have started to see an increase in activity as well as the quality of inquiries we are getting.
Kimberly Tinsley ICP America, Inc.
TopSpot brings a lot of knowledge to the table that we were not privy to with our prior SEO Company. The best part of this is, that they share their knowledge with me, so that I, in turn, can do a better job for my company. We have worked together to grow the Organic portion of our website and the analytics show it is paying off!
Nancy Baer-Bell PSI Urethanes
TopSpot is very thorough with their SEO approach and gives great insight on each monthly call on how to improve our program.
Eric Madsen Pucel Enterprises
We Get Crystal Clear
Transparent SEO Practices
From day one, our practices have centered on addressing and correcting some of the biggest issues in the SEO industry: Transparency, Accountability, Consistency, and Delivering Results.
This focus has sculpted our teams, our process, our reporting, and our relationships with our clients, allowing us to maintain one of the highest retention rates in the industry.
Who We Are
More Than An SEO Company
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals we provide.
In the ever-evolving world of search engine optimization, our philosophy is to be open, innovative, educated, and perform exceptional work. We're more than your SEO company – we're your digital marketing partner.
We are an SEO company that works with businesses of all sizes, nationwide, and in a variety of industries to evaluate the competition and identify new opportunities and possible revenue streams.
While we are based in Houston, TX, we serve SEO clients across the country. And just because you’re located across the country doesn’t mean you won’t get some facetime with us. Our teammates regularly travel to clients for in-person strategy discussions.
We're an extension of your team and take that very seriously.
Interested in SEO Services but don't know where to start?
When you're ready to get started, you will first be introduced to your customer relationship team. After an introductory meeting and a preliminary website audit, we'll get started on setting the right foundation for meeting your business goals. If you'd like a preliminary audit of your website to help you determine whether or not our services would be helpful, we can start there too!
Are you in the Houston area and interested in meeting us? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.