Why Use SEO?
Search Engine Optimization (NOUN)
1. the process of increasing organic visibility to relevant users through search engines.
Our SEO methods are focused on quality — bringing relevant users to your website looking for your product or service to ultimately bring you quality leads.
Improving your rankings are one thing, but what good are great rankings if your website isn’t optimized to drive leads? At TopSpot, our Houston-based SEO Specialists work directly with our Conversion Optimization Team members to ensure that the organic traffic driven to your website knows what to do once it gets there. As a company who focuses on collaboration and education, we also understand that it is our job to stay up-to-date on the latest search engine optimization trends and updates to ensure that your website is performing at its best.
HOLISTIC AND DELIBERATE
Our SEO Process
Our approach to SEO and digital marketing overall is holistic and deliberate. We don’t make changes for the sake of it – our strategic SEO recommendations are backed by data and research.
- When we start an SEO program, we start with learning about your business: your highest value products, your most important services, your brand, messaging, and more.
- Once we understand your business and goals, we begin keyword research based on your content, searcher intent, search volume, paid search data (if available) and competitive analysis.
- Once we have your feedback on the keyword list, we optimize on-page elements such as page titles, headings, and meta descriptions to align with our keyword targeting- but this is just the beginning.
- Based on the data we gather and the monthly results we discuss with you, we build a long-term SEO strategy that goes beyond the basics to include content development, backlink building, conversion optimization, technical optimizations, and improved overall user experience that aligns with your other online and offline marketing efforts.
Our Customer Relationship Team that will support you not only includes an SEO, but also a Conversion Optimization Specialist, Team Lead & a Paid Search Specialist if you're doing PPC with us. This means that our approach to SEO is not siloed to just focus on rankings; we consider the entire search landscape and user experience when making recommendations. We incorporate user behavior and paid search data into our analysis to make informed decisions that support your online strategy as a whole.
Success Story: Transportation Industry
Great Western Leasing’s Team was recognized by the Houston AMA for the data-driven strategies they used to guide the site's development and marketing.View Blog Post
SEO Case Study
Ball Bearings Supplier
With continual SEO, AST Bearings experienced a 108% increase in conversions from organic traffic year over year; with 1586 leads over 762 leads.View SEO Case Study
Why You Need to Make the Switch to HTTPS Now
Does hearing about HTTPS, encryption and SSL certificates make your head spin? We get it. We’re here to make sense of it all and what it means.View Blog Post
TopSpot has completely overhauled our marketing efforts for the better. We have seen such great results (impressions, engagements, etc) since we have implemented TopSpot’s PPC and SEO campaigns. Their customer service is excellent, and I know they are on top of my campaign even when I’m not looking at it. I trust our Houston SEO Team and know that investing our marketing dollars in TopSpot was one of the best decisions I’ve made for my company since I took this position almost five years ago.
Audrey Brewer Mosley WEIMA America, Inc.
We had been in a slump for over a year with our previous website being very difficult to optimize for SEO. Since engaging TopSpot we have started to see an increase in activity as well as the quality of inquiries we are getting.
Computer Hardware Company Houston, TX
TopSpot brings a lot of knowledge to the table that we were not privy to with our prior Houston SEO Internet Marketing Company. The best part of this is, that they share their knowledge with me, so that I, in turn, can do a better job for my company. We have worked together to grow the Organic portion of our website and the analytics show it is paying off!
Nancy Baer-Bell PSI Urethanes
We Get Crystal Clear
Transparent SEO Practices
From day one, our practices have centered on addressing some of the biggest issues in our industry (transparency, accountability, consistency, and delivering results) and how we could correct them.
This focus has sculpted our teams, our process, our reporting, and our relationships with our clients, allowing us to maintain one of the highest retention rates in the industry.
Who We Are
More Than An SEO Company
We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals we provide.
In the ever-evolving world of search engine optimization, our philosophy is to be open, innovative, educated and perform exceptional work. We're more than your SEO company- we're your digital marketing partner.
We are a Houston based internet marketing agency that works with businesses of all sizes, nationwide. Our teams work with companies of all sizes and in a variety of industries to evaluate competition, new opportunities, and possible revenue streams. B2B is also our expertise - we understand manufacturing sales processes and the industrial space to make informed, effective recommendations for your site.
While we are based in Houston, TX, we serve SEO clients across the country. And just because you’re located across the country doesn’t mean you won’t get some facetime with us. Our teammates regularly travel to clients for in-person strategy discussions.
We're an extension of your team and take that very seriously.
Interested in SEO but don't know where to start?
When you're ready to get started, you will first be introduced to your customer relationship team in our Houston office. After an introductory meeting and a preliminary website audit, we'll get started on setting the right foundation for meeting your business goals. If you'd like a preliminary audit of your website to help you determine whether or not our services would be helpful, we can start there too!
Are you in the Houston area and interested in meeting us? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.