Heatmapping Analytics

Understand Your Website Visitors

We all want to know as much about website visitors as possible to drive decisions and improve the user experience. Normal analytics tools like Google Analytics help uncover great data about website visitors, but what if you could dig deeper than metrics? At TopSpot, our Analytics, Conversion Optimization and SEO departments utilize heat mapping and visitor recording software to understand more of what your website visitors want, care about and do on your website from every type of device.

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Team Geek Fun Fact Client Success Manager, Alissa Rifai, analyzes heatmap data to determine how users interact with various on site elements such as buttons and menus.

Drive Website & Search Strategies

Using data from heatmaps like clicks, taps and scrolling behavior paired with other analytics data such as Google Analytics and form submissions, we’re able to make critical decisions about the design, functionality and organization of your website. But the value doesn't stop there. The insights from heatmapping data and recordings can improve your search marketing programs as well.

Insights heatmapping and visitor recording software can help discover:

  • What are website visitors clicking on?
  • What are visitors paying attention to?
  • Is my content keeping my website visitors engaged?
  • Does my website have usability issues?
  • Is the user experience consistent on both desktop and mobile devices?
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Pairing heatmapping data with landing page and keyword data can help you understand how effective and engaging your website's content is to drive your content strategy forward.

Improving Functionality for Conversions

Our Conversion Optimization & SEO Specialists working with this client noticed a trend of people clicking around in the table indicating that they may be trying to sort and select products.

After reviewing the information with the client, new filter functionality was added as well as an easy way to add specific sizes to the website's quote cart.


Heatmap Data Before

Website Functionality After


If you are interested in discussing heatmap software for your website and how it can improve your search engine marketing, get in touch with us below.

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Blog Post

How Heatmaps Can Benefit Your Search Engine Optimization Strategies

Over the years, SEO has evolved in many ways. Algorithm updates are the most obvious thing that keeps search engine marketers on their toes. But behind every update, there’s been a much more important theme – improving the user experience.

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Case Study

Associated Spring Raymond

After reviewing the heat map data, the team identified that: Users were scrolling through the table to hover over products. Over 1/3 of all users used the "See More Results" button at the bottom of the page.

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