Drive Website & Search Strategies
Using data from heatmaps like clicks, taps and scrolling behavior paired with other analytics data such as Google Analytics and form submissions, we’re able to make critical decisions about the design, functionality and organization of your website. But the value doesn't stop there. The insights from heatmapping data and recordings can improve your search marketing programs as well.
Insights heatmapping and visitor recording software can help discover:
- What are website visitors clicking on?
- What are visitors paying attention to?
- Is my content keeping my website visitors engaged?
- Does my website have usability issues?
- Is the user experience consistent on both desktop and mobile devices?
Improving Functionality for Conversions
After reviewing the information with the client, new filter functionality was added as well as an easy way to add specific sizes to the website's quote cart.
If you are interested in discussing heatmap software for your website and how it can improve your search engine marketing, get in touch with us below.
How Heatmaps Can Benefit Your Search Engine Optimization Strategies
Over the years, SEO has evolved in many ways. Algorithm updates are the most obvious thing that keeps search engine marketers on their toes. But behind every update, there’s been a much more important theme – improving the user experience.View Blog Post
Associated Spring Raymond
After reviewing the heat map data, the team identified that: Users were scrolling through the table to hover over products. Over 1/3 of all users used the "See More Results" button at the bottom of the page.View Case Study