Houston PPC Company
Houston SEM Experts
TopSpot’s Paid Search set-up and management process is customized to fit each account we work with. Every business is reviewed with a fresh perspective to address the needs of that individual client. Our budgets, strategies and engagements are made to be flexible to ensure we are aligned with our clients’ goals. Many of our clients have been with us from the very beginning and we are proud to say we still work with our very first client. We take great care in crafting strategies to ensure the client is set up for success and that we not only represent TopSpot well, but the client through their web presence, as well as, representing the industry in a positive light.
Basics of Pay-Per-Click
PPC is the paid search advertising method that allows businesses to place advertisements in search engine results pages. PPC stands for Pay-Per-Click, which means that the business is charged only when a user clicks on an ad. The cost for placing these ads can vary, based on the presence of other ads, how often it appears in searches and how often users are clicking on them.
Paid search advertisements come in several formats.
- Display ads, which are seen on websites that support advertising
- Text ads, such as the ones you see on a search results page
- Shopping Ads that appear when a user is looking for specific products
- Local Service Ads where the business is charged per lead instead of per click
PPC benefits any business that is trying to be seen online, whether it be a small, local business or a national enterprise company. The ability to customize your ads to your audience increases your likelihood of getting a conversion.
The search landscape continues to evolve, with ad content and placement changing constantly. It's important to stay on top of these changes and position your company accordingly.
TopSpot Internet Marketing's paid search efforts generate quality traffic and leads to your website. Our PPC Experts are trained in understanding the nuances of paid search campaigns. Together, we will create a plan on how to move your online presence forward and generate quality leads based on your business goals.
A common misunderstanding we run into is the difference between search engine optimization (SEO) and search engine marketing (SEM). There are 2 large differences between SEO and SEM, also known as PPC or paid search marketing. First, SEM is paid advertisement and SEO is un-paid advertisement in the search results page. And second, paid search listings are typically located at the 1st-4th positions at the top and bottom of the results page and organic listings can be found in between. There are many additional paid search ad listings throughout the search results page such as shopping or local services ads depending on your industry.
Like SEO, there are many “ranking factors” for SEM including budget and quality of landing page experience. Typically, SEO & SEM go hand in hand when creating strategies. SEM is beneficial for SEO because Google Ads provides more granular information such as search queries users type in to find your site. This data could provide opportunities for improving user experience and overall rankings through landing page experience for organic and paid search optimization.
If you have a local business, having local paid search campaigns in place can help increase your visibility in the search landscape and lead to higher conversions.
Because PPC ads appear in the search landscape along with the organic results, you are more likely to reach your target audience with paid search.
Finding a PPC agency to work with is about three things – expertise, working style and pricing structure.
The agency that handles your paid search program should have proven successes in the paid search area, as well as be knowledgeable about your type of business. They should be able to work with you by allowing you to understand and have control over where your ad dollars are being spent. And the pricing structure should fit within your budget while also being effective.
Here are some example questions we recommend asking the Houston PPC agencies you are considering:
- What is the process you will use to accomplish our goals?
- What is your communication and reporting process?
- What are the different tools that you would use to track my KPIs?
- How much time and resources will you need to commit to?
- How do you learn and adapt to the ever-changing algorithm updates?
- What is your PPC program pricing structure?
- How will I know what kind of work you’re doing on my site each month?
- Do you have any references or testimonials from current clients in my industry?
Growing Houston Businesses Since 2003
We are a Houston based PPC Company that works with businesses of all sizes, nationwide and in a variety of industries to evaluate the competition, new opportunities, and possible revenue streams. Our goal is to drive traffic and quality conversions to your website through paid search strategies. We are experienced in working with many businesses throughout the Houston area including Cypress, Pearland, The Woodlands and Sugar Land.
The industries listed below are just are a small sample of the businesses we have experience in creating successful Paid Search strategies for:
PPC & The B-SMART Method®
Your paid search campaigns focus on how your clients are searching for your products and services, which means increasing leads while lowering ad spend. One reason our PPC management is successful is in how we create a unique strategy just for you and your business.
The B-SMART Method® allows us to target users at any point in the buying cycle and tailor ads specifically to them.
TopSpot has helped us build our pay per click ads from the ground up. We get a lot of direct and organic search traffic, but paid search is still a significant part of our online traffic. TopSpot has helped us leverage this channel to find a number of opportunities, leads, and new customers.
Marketing Professional, Small Business Industrial Manufacturing Company
Results. Leads from the website have paid for the cost of the website. I have recommended Top Spot to other companies.
Ed Rowland, Executive, Regal Plastics Supply Co.
I have been very impressed with TopSpot's performance with our PPC advertising campaign. They always look for ways to improve the quality of leads that our campaign is attracting.
Marketing Professional, Large Enterprise Chemicals Company
Award-Winning PPC Agency
In our 16+ years of business, TopSpot has stayed true to our focus of striving to generate quality leads for our clients and investing in our community, industry, team members and their families. We have been recognized by the following Local Organizations and Associations for our team, culture & digital strategies:
COME VISIT USTopSpot Internet Marketing
515 Post Oak Blvd, Ste 300
Houston, TX 77027
8:30 am - 5:30 pm
Are you in the Houston area and interested in meeting us?
Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria.
We are open Monday through Friday from 8:30 am to 5:30 pm CST and would love to see you!
A Visual Guide to Understanding Google's Ad Features
Even if you aren’t currently utilizing PPC advertising, understanding how the different ad features can impact your search landscape is important to factor in your future strategies.View Blog Post
TopSpot recognized at Houston AMA Crystal Awards
For the 4th year in a row, TopSpot was recognized at the AMA Crystal Awards for their data-driven online strategies.View Blog Post
TopSpot Named 1 of Houston’s Best & Brightest Companies
For the 7th year in a row, TopSpot has been named by the National Association for Business Resources (NABR) as one of the “Best and Brightest Companies To Work For® in Houston.”View Blog Post
Interested in PPC Services but not sure where to start?
Our Houston team would be happy to discuss your PPC strategy needs and business goals in order to determine what plan of action is right for you!
When you're ready to get started, you will first be introduced to your customer relationship team or account manager in our Houston office. After an introductory meeting and a preliminary SEM audit, we'll get started on setting the right foundation for meeting your business goals.