Customized Digital Advertising Strategies
Internet Marketing Services for Industrial Companies
We work with hundreds of companies ranging from small manufacturers and distributors to Fortune 500 firms, all over the world. Our team has over 35 years of industrial digital marketing experience in providing companies with strategic B2B marketing plans to help grow their businesses.
We will create an industrial digital marketing strategy based on your business needs that can include:
- Pay Per Click Advertising (also called Paid Search or SEM)
- Search Engine Optimization (SEO)
- Website Architecture, Design & Development
- Integration of 3D Catalogs and Configurators
- Conversion Optimization Specialists to continuously improve your site's user experience
- In-depth Analytics - Installation & on-going reporting
- Post Conversion Behavior – How your sales team is handling your opportunities
- A fully integrated internet marketing approach or stand-alone service options
Let's Work Together!
In addition to a sound online marketing strategy for your business, we will also leverage our analytics tools and reports to provide feedback that can be used to improve lead response time, internal training, business development prospecting and overall customer service experience.
At the least, industrial companies need digital marketing services such as SEO (search engine optimization) and PPC (pay-per-click advertising) to bring users to a well-designed and responsive website. To be most effective, a properly set-up analytics program should also be in place to track the performance of your website.
While these services are the most important, it’s also a good idea to include call tracking to your analytics program. Call tracking allows you to track where your sales calls come from and how they are handled in your sales cycle.
The difference between industrial internet marketing and nonindustrial is that industrial manufacturers have different digital needs than B2C or even other B2B companies. Not only are industrial companies more highly specialized and technical but they often offer customizable solutions, which complicates how they are found online. Unlike B2C companies, it's important for industrial businesses to have content that goes into depth about specifications, requirements, processes and more, particularly when trying to rank better in Google. Because of this specific nature of the business, the ability to offer quotes online is important. In addition, analytics should be interpreted differently due to the longer sales cycle.
SEO (Search Engine Optimization) is important for industrial manufacturers because with the high volume of searches by users looking for potential vendors online, it’s imperative to show up in the search engine results organically.
Many users are more likely to visit a website they see more than once on the search result pages. Even if you are already using Paid Search, appearing in the search results gives you added visibility and a chance to impart more information about your business.
There are over 200+ ranking factors to take into consideration when working with digital marketing. We use the B-SMART Method® as the foundation of our strategies because it allows us to identify the best ways to reach your specific audience.
Paid Search (also known as PPC) is important for industrial manufacturers because it’s what allows you to target the online users who are looking for the products or services you have to offer. There are usually up to four ads at the top of a search results page and three ads at the bottom, which makes for a large amount of real estate to be targeted by Paid Search.
Paid Search is effective for industrial companies regardless of what kind of website you have or what areas of the world you are trying to reach. E-commerce sites, for instance, can benefit from being placed in the shopping ads seen in search engine results pages, in addition to the regular paid search areas.
While other agencies might offer industrial digital marketing, industrial companies are our primary focus. Our executive team has over 35 years of experience in industrial and B2B marketing. Our B-SMART Method® was developed based on years of industrial marketing insight. We use this as the foundation of our content strategies because it allows us to identify the best ways to reach your specific audience along with backlink building, site speed, mobile experience and more. We also make sure to stay well educated with Google’s updates and continuously develop strategies to ensure we are meeting your business goals – because your goals are our goals.
We Understand Industrial
Whether you sell complex machinery or custom hardware, we understand the specific facets of creating internet marketing strategies for industrial companies such as:
- Longer Sales Cycle: Your customers will not purchase something right away – it may take months for you to close a sale. We create custom content to target users who may need some extra time to complete a purchase.
- Custom Quoting: Giving customers a quote depends on a huge variety of factors, from the material of a small bolt to the temperature requirements of an industrial oven. We can create content and custom forms that simplify these options for your customers.
- Highly Technical Information: Your products or services are highly technical and are meant to be sold to a very niche market. We leverage content strategies to help target the people who are most likely to convert into new customers for your business.
Your business is unique, so we tailor our recommendations toward your goals and the specific landscape of your industry. For example, a fastener distributor may be interested in a catalog or ecommerce site to help showcase their large inventory, while a fan and blower manufacturer may want a custom form to help their sales reps quote equipment efficiently.
Alissa Rifai Client Success Manager
TopSpotter since 2013
Team Geek Fun Fact TopSpot's VP, Anita Perez, holds regular in-house industrial training sessions that are open to all team members from all departments.
Digital Marketing for Industrial Companies & Products
Over 35 Years of Combined Industrial Experience
We've worked with numerous companies over the years to grow their businesses and increase their online visibility. A few of these specific industries include:
We Are Members of the Following Associations:
Given our knowledge of digital marketing for industrial businesses, we are involved in industrial communities across the United States. We have presented our strategies and recommendations at events like Fabtech, FMA's Annual Meeting and NDTMA's Annual Conference to name a few. We have also contributed to online publications and podcasts such as MiMfg Magazine, The Forging Industry Association Magazine and the Manufacturing Marketing Institute.
Whether you're a service provider, distributor, or manufacturer, we can create an industrial internet marketing strategy that is unique to you and your business goals.
Our B-SMART Method® has helped us effectively and efficiently market our clients through content, web design strategies, SEO recommendations and SEM keyword development. Our methodology allows us to identify the audience who is most likely searching for your products or services, which means that they will be more prone to request a quote or give you a phone call. It has even identified opportunities in new markets for our clients.
Here's an example that might help you use The B-SMART Method® to find your key audience:
Client: I want to show up on Google for Fabricator, Custom Fabricator & Metal Fabricator.
TopSpot Team Member: So you will fabricate all metals? Titanium, Carbon, Stainless? What about size – Can you fabricate any sized part?
Client: Not all, just aluminum and stainless. We only fabricate large parts, nothing small.
TopSpot Team Member: Showing up on Google for “fabricator” can get you traffic for metals you do not work with such as carbon steel and for plastics including peek, delrin and kynar. Since these results are not relevant to you, users who are searching for “fabricator” or "custom fabricator" may be a reach and less likely to turn into a new customer. By targeting terms like “316 stainless fabrication” or “aluminum 42 inch fabrication”, you will show up in the search results for phrases more up your alley.
TopSpot is very responsive to our needs. They have learned our business well so they can act as consultants when we engage in marketing activity. Our team is wonderful, dedicated, and hard working. We appreciate the work they do. Our ROI on this marketing investment is very strong.
Tony Beigel Electro-Coatings
TopSpot has helped us transition from reactive digital marketing with unknown value to the leading edge of industrial digital marketing.
Marketing Professional Industrial Manufacturing Company
Simply put - our bottom line has greatly increased! The impact has been dollars - we're busier than we've ever been. And out of state sales are high.
Vice President Industrial Manufacturing Company
The TopSpot staff is easy to work with and they have a lot of experience with industrial companies.
Marketing Professional Industrial Manufacturing Company
The Analytics Data You Need Now
Learn how the strategic use of content, SEO and paid search can be used now to keep your users informed on your business’s direction.View Blog Post
Why Do Manufacturers Need Digital Marketing
Digital Marketing for Manufacturers is more important than ever. Learn about the rising digital advertising trends for manufacturers with our infographic.View Infographic
Search Trends for Industrial Companies
Watch our recent webinar and learn about the trends specific to Industrial Companies competing in today's search landscape and how to use these insights.View Webinar
Are you ready to grow your business?
From parts distribution to petrochemical engineering, we’re here to help you with generating leads to your business through internet marketing. We believe that your online marketing strategy should be an extension of your business strategy. So in us, you’ll find a partner that will work with you to establish your digital advertising goals, find and bring in the right types of users online and incorporate tools to measure the success of your marketing.
Are you in the Houston area and interested in meeting us? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.