Customized Digital Stategies
Internet Marketing Services for Industrial Customers
We work with hundreds of companies ranging from small manufacturers and distributors to Fortune 500 firms, all over the world. Our team has over 35 years of industrial digital marketing experience in providing companies with strategic B2B marketing plans to help grow their businesses.
We will create an industrial digital marketing strategy that can include:
- Pay Per Click Advertising (also called Paid Search or SEM)
- Search Engine Optimization (SEO)
- Website Architecture, Design & Development
- Integration of 3D Catalogs and Configurators
- Conversion Optimization Specialists to continuously improve the user experience on your site
- Mobile Site Development & Marketing
- Email Marketing
- In-depth Analytics - Installation and On-Going Reporting
- Post Conversion Behavior – how your sales team is handling your opportunities
- A fully integrated internet marketing approach or stand-alone service options
In addition to a sound online marketing strategy for your business, we will also leverage our analytics tools and reports to provide feedback that can be used to improve lead response time, internal training, business development prospecting and overall customer service experience.
TopSpot has helped us transition from reactive digital marketing with unknown value to the leading edge of industrial digital marketing.
We Understand Industrial
Whether you sell complex machinery or custom hardware, we understand the specific facets of creating internet marketing strategies for industrial companies such as:
- Longer Sales Cycle: Your customers will not purchase something right away – it may take months for you to close a sale. We create custom content to target users who may need some extra time to complete a purchase.
- Custom Quoting: Giving customers a quote depends on a huge variety of factors, from the material of a small bolt to the temperature requirements of an industrial oven. We can create content and custom forms that simplify these options for your customers.
- Highly Technical Information: Your products or services are highly technical and are meant to be sold to a very niche market. We leverage content strategies to help target the people who are most likely to convert.
Your business is unique, so we tailor our recommendations toward your goals and the specific landscape of your industry. For example, a stainless steel bolt distributor may be interested in a catalog or ecommerce site to help showcase their large inventory, while a fan and blower manufacturer may want a custom form to help their sales reps quote equipment efficiently.
Alissa Rifai Client Success Manager
TopSpotter since 2013
Team Geek Fun Fact TopSpot's VP, Anita Perez, holds regular in-house industrial training sessions that are open to all team members from all departments.
Digital Marketing for Industrial
Over 35 Years of Combined Industrial Experience
We've worked with numerous companies over the years to grow their businesses and increase their online visibility. A few of these specific industries include:
We Are Members of the Following Associations:
Given our knowledge of digital marketing for the manufacturing industry, we are involved in manufacturing communities across the United States. We have presented our strategies and recommendations at events like Fabtech, FMA's Annual Meeting and NDTMA's Annual Conference to name a few. We have also contributed to online publications and podcasts such as MiMfg Magazine, The Houston Businessmakers and the Manufacturing Marketing Institute.
Whether you're a service provider, distributor, or manufacturer, we can create an industrial internet marketing strategy that is unique to you and your business goals.
Our B-SMART Method® has helped us effectively and efficiently market our clients through content, web design strategies, SEO recommendations, and SEM keyword development. Our methodology allows us to identify the audience who is most likely searching for your products or services, which means that they will be more prone to request a quote or give you a phone call. It has even identified opportunities in new markets for our clients.
Learn More about our B-SMART Method®
Here's an example that might help you use The B-SMART Method® to find your key audience:
Client: I want to show up on Google for Fabricator, Custom Fabricator & Metal Fabricator.
TopSpot Team Member: So you will fabricate all metals? Titanium, Carbon, Stainless? What about size – can you fabricate any sized part?
Client: Not all, just aluminum and stainless. We only fabricate large parts, nothing small.
TopSpot Team Member: Okay, so showing up on Google for “fabricator” can get you traffic for metals you do not work with such as carbon steel and for plastics including peek, delrin and kynar. Since these results are not relevant to you, users who are searching for “fabricator” or "custom fabricator" may be a reach and less likely to convert. By targeting terms like “316 stainless fabrication” or “aluminum 42 inch fabrication”,
you will show up in the search results for phrases more up your alley.
Get an assessment of your current strategy & how you can further hone in on key users.
Website Case Study
Industrial Supplier Case Study
See how TopSpot’s website development process and industrial internet marketing strategies helped to increase Babbitt International's form submissions by 1250% within the first 90 days of launch.View Website Case Study
Why Do Manufacturers Need Digital Marketing
Digital Marketing for Manufacturers is more important than ever. Learn about the rising digital trends for manufacturers with our latest infographic.View Infographic
Why Data Should Guide Your Industrial Web Design
Redesigning your industrial website and starting with aesthetics? Here's why you should start with analytics data for a better design & content strategy.View Blog Post
Are you ready to grow your business?
From fastener distribution to petrochemical engineering, we’re here to help you with generating leads to your business through internet marketing. We believe that your online marketing strategy should be an extension of your business strategy. So in us, you’ll find a partner that will work with you to establish your digital goals, find and bring in the right types of users online and incorporate tools to measure the success of your marketing.
Are you in the Houston area and interested in meeting us? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.