Industrial Pay-Per-Click (PPC)

Our in-depth industrial PPC approach allows for both a competitive presence and budget flexibility for your ad programs. We use the B-SMART Method® here just as we do in SEO, placing your industrial products and services at the top of industry-specific search results.   

For paid search specifically, B-SMART allows us to target users at any point in the long buying cycle of industrial buyers and tailor ads to their specific situation. The goal is quality, not quantity. Here's an example of how the B-SMART Method® targets industrial buyers:      

• Original Keywords in Use: coils and springs  
• Company's Capabilities: A leading manufacturer of large custom springs for industrial and engineering applications 
• B-SMART Analysis: There are many types of springs, many corresponding to consumer products like trampolines and mattresses, making this product hard to find for those in aerospace, automotive, or other industries that require customized, industrial-strength springs.  
• B-SMART Solution: By targeting terms like wave disc springs, urethane die springs, miniature torsion springs, the business shows up in the search results of targeted prospects using specific, industry terms.   

When working with our Team, you can expect an industrial digital marketing strategy utilizing an integrated approach—meaning your SEO and PPC support each other, resulting in quality leads. Stand-alone service options for PPC are available, applying the same mindset and aligning with your tactics already in place.     

Whether you are assigned an account specialist (single service) or a Customer Relationship Team (integrated services), we are a data-driven agency that provides highly transparent reporting monthly that includes insights into the metrics that align with quality leads as well as the time spent and activities conducted for your account.