Industrial Pay-Per-Click (PPC)

Digital Marketing Agency Providing Industrial PPC

TopSpot was founded in 2003 as a paid search provider, also known as pay-per-click or search engine marketing (SEM). With roughly 85% of our current Clients working in the industrial space, our strategy is backed by data from both industry and proprietary tools as well as our experience and convictions.  

We work as an extension of your Team and work with industrial companies of all sizes, including manufacturers, fabricators, OEMs, suppliers, distributors, and more.  

Our goal is to drive targeted traffic to your website—going beyond conventional keyword strategy and auction bidding to generate quality leads. We make the most of your digital marketing budget by taking a hands-on approach to ad creation and bidding. 

What is Industrial PPC?

The Importance of PPC to Online Marketing for Industrial Companies

Known as PPC, paid search, or SEM, these digital marketing strategies involve purchasing ads and bidding on target keywords to bring content to the top of a search result page. The number of ads at the top of a page varies, and there are multiple areas in the search landscape featuring ads.   

Industrial PPC strategy considers the specialized, technical, and customizable products industrial businesses offer that can complicate online discovery, differentiating products from large B2C retailers that dominate many search landscapes. Challenging keyword variations and ongoing changes to ad platforms also require strategies to maintain quality lead traffic.   

 

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Our Approach to Industrial PPC

An Integrated Approach to Online Marketing for Industrial Businesses

Our in-depth industrial PPC approach allows for both a competitive presence and budget flexibility for your ad programs. We use the B-SMART Method® here just as we do in SEO, placing your industrial products and services at the top of industry-specific search results.   

For paid search specifically, B-SMART allows us to target users at any point in the long buying cycle of industrial buyers and tailor ads to their specific situation. The goal is quality, not quantity. Here's an example of how the B-SMART Method® targets industrial buyers:      

  • Original Keywords in Use: coils and springs  
  • Company's Capabilities: A leading manufacturer of large custom springs for industrial and engineering applications 
  • B-SMART Analysis: There are many types of springs, many corresponding to consumer products like trampolines and mattresses, making this product hard to find for those in aerospace, automotive, or other industries that require customized, industrial-strength springs.  
  • B-SMART Solution: By targeting terms like wave disc springs, urethane die springs, miniature torsion springs, the business shows up in the search results of targeted prospects using specific, industry terms.   

When working with our Team, you can expect an industrial digital marketing strategy utilizing an integrated approach—meaning your SEO and PPC support each other, resulting in quality leads. Stand-alone service options for PPC are available, applying the same mindset and aligning with your tactics already in place.     

Whether you are assigned an account specialist (single service) or a Customer Relationship Team (integrated services), we are a data-driven agency that provides highly transparent reporting monthly that includes insights into the metrics that align with quality leads as well as the time spent and activities conducted for your account.   

Audit Your Industrial Strategies

PPC for Industrial Companies and Products 

Helping Industrial Businesses Like Yours with PPC

We've worked with hundreds of companies over the years to grow their businesses and increase their online visibility through digital marketing. These industries include:  

Read Our Case Studies

TopSpot is a member of the following manufacturer associations:

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