Industrial Search Engine Optimization (SEO) 

There are over 200+ ranking factors to consider when working with industrial digital marketing. TopSpot uses the B-SMART Method® as our strategy's foundation because it allows us to identify the best ways to reach your specific audience and tap into their search intent. Here's an example of how the B-SMART Method® targets industrial buyers:    

• Original Keywords in Use: stainless steel wire and brass wire  
• Company's Capabilities: a leading materials manufacturer specializing in round and flat wire 
• B-SMART Analysis: These terms show up for large retailers offering products for crafting and home repair. These results are not relevant to this business, whose products are for industrial use.  
• B-SMART Solution: By targeting terms like 304ss wire, high temperature resistance wire, and 260 brass wire, the business shows up in the search results of quality prospects using specific, industry terms.  

When working with our Team, you can expect an industrial digital marketing strategy utilizing an integrated approach—meaning each tactic works together to drive the right type of traffic to your website, resulting in quality leads. Stand-alone service options for SEO are available, applying the same mindset and aligning with your tactics already in place.    

Whether you are assigned an account specialist (single service) or a Customer Relationship Team (integrated services), we are a data-driven agency that provides highly transparent reporting monthly that includes insights into the metrics that align with quality leads as well as the time spent and activities conducted for your account.