Project Overview
Website Design & Development
KD Fasteners, a standard and custom fastener supplier, contracted TopSpot Internet Marketing to design and develop a new website with ongoing Search Engine Optimization, Pay-Per-Click, and Analytics Services. This led to a 246% increase in online leads with 47% of those leads driven by organic traffic and 46% by the KD Fasteners pay per click program.
Challenge
KD Fastener’s website was not optimized to drive traffic & sales from the internet. They also felt that their knowledge of exotic metals, custom fastener designs and next day shipping on stock items was not featured throughout their current site.
Solution
The new website was built with SEO serving as the foundation and online form submissions influencing the design. A PPC program went live shortly after launch and focused on their exotic metals and custom fastener capabilities.
Results
During the first 3 months after the website's launch, organic traffic was averaging close to 600 visits per month. Now, the website is averaging almost 1,000 organic visits per month thanks to a 124.33% increase in organic traffic throughout the last 9 months.
how we did it
Data Driven Website Approach
A sitemap was created that focused on their core products and services and then building content around them. The new pages provide industry-specific information, details about services offered, and product-specific information. The new sitemap was also built with the end user in mind with a more intuitive way of laying out their products.
The design provided multiple conversion opportunities throughout each page of the site. The new layout gave each website visitor numerous opportunities to fill out a form or make a phone call. They were also placed in areas throughout each page that a website user's eyes are naturally drawn.
KD Fasteners, Inc. Before TopSpot Redesign

- 6 Product Pages
- 1 Services Page
- 1 Materials Page
- Minimal Calls to Action throughout the internal pages
KD Fasteners, Inc. After TopSpot Redesign

- 110 Product Pages
- 4 Services/Capabilities Pages
- 11 Materials Pages
- Multiple Calls to Action throughout the internal pages
Results
During the first 3 months after the website's launch, organic traffic was averaging close to 600 visits per month. Now, the website is averaging almost 1,000 organic visits per month thanks to a 124.33% increase in organic traffic throughout the last 9 months.
Services Provided
Form submissions increased by 246.43% with over 600 form submissions coming in throughout the first 9 months. 47% of those leads were driven by organic traffic and 46% by the KD Fasteners pay per click program. When comparing the first full month post-launch to their traffic and lead metrics 9 months later, the website saw an overall traffic increase of 121.33%.