Local SEO vs. Nationally Targeted Optimization
What's The Difference?
Local SEO strategies involve just about every aspect of SEO, including on-page and off page factors along with the overall user experience of your website. This can include optimizing the content on your site for specific areas you serve, adding local structured data markup, and creating and maintaining your local listings across the web.
We help not only help Houston businesses with their local SEO strategies but local businesses all over the country -- from machine shops and doctors to pool builders and restaurants.
Our Approach
Our Approach to Local Optimization

User Experience
User experience is a huge part of SEO and local content strategy. We analyze the data and work with you to understand what your local users need to know from your site. Specials for each location? Events? Different hours? You name it, we can help find a solution.

Content
We'll audit your content and look for unique, natural ways to incorporate information about your location(s) or service area into your content.

Local Listings
We'll audit your local listings for consistency of your Name, Address, and Phone (NAP) and get you set up with important local listings like Google My Business. We'll also optimize the listings for the best chances for visibility in search results.

Social
Many potential customers of your local business may be on social media using their networks to discover new businesses and get recommendations. Based on our analytics data, we can help you figure out the right channels for you and come up with posts to get your brand's message out there to grow your reach.

User Experience
User experience is a huge part of SEO and local content strategy. We analyze the data and work with you to understand what your local users need to know from your site. Specials for each location? Events? Different hours? You name it, we can help find a solution.

Content
We'll audit your content and look for unique, natural ways to incorporate information about your location(s) or service area into your content.

Local Listings
We'll audit your local listings for consistency of your Name, Address, and Phone (NAP) and get you set up with important local listings like Google My Business. We'll also optimize the listings for the best chances for visibility in search results.

Social
Many potential customers of your local business may be on social media using their networks to discover new businesses and get recommendations. Based on our analytics data, we can help you figure out the right channels for you and come up with posts to get your brand's message out there to grow your reach.
Local SEO & Your Business
Not sure if Local SEO needs to be part of your digital marketing strategy? Try out our tool below to see how local strategies may be important for your business.
I am a , do I need a local marketing strategy?
You may manufacture products for customers nationwide, but that doesn't mean local marketing strategies aren't important. Do you work with customers near you that make shipping and transportation easier? Would you like to? Do you have local competitors? If you answered "Yes," then Local SEO and PPC should be part of your search marketing plan.
As a supplier or distributor, you may be contractually obligated to sell to certain regions, meaning a Local SEO plan is important if you are trying to capture qualified leads from specific areas. Search engine optimization and pay-per-click strategies focused on local should be part of your digital marketing strategy.
Depending on what type of B2C company you are, local marketing strategies could be important. For example, if you have a retail location or multiple locations that need to garner website and foot traffic, a local approach could benefit you. 50% of consumers who conduct a local search on their smartphone visit a store within a day. 34% who search on desktop or tablet do the same. (Source) With that in mind, local strategies are not only important for your marketing but also for brand exposure and reputation.
Depending on the type of B2B company you are, local marketing may be important. Maybe you offer a service nationwide but are headquartered in a city where you have many local clients. Or perhaps you have locations in many cities with client bases in those respective areas. Local strategies would be useful to consider in these scenarios.
If you're a local business, you should have Local marketing strategies for both search engine optimization and pay-per-click. Perhaps you're a doctor, dentist, pool cleaner, accountant or another type of business that relies on local customers as your bread and butter. Local should most definitely be part of your digital marketing efforts.
How To Get Started with Local SEO Services
Depending on your business model, local SEO may be a high priority for your search engine optimization strategy.
Your team will work with you to bring more relevant local users to your website and make sure they have what they need to become customers.
The Local Search Landscape
Download our whitepaper that breaks down the anatomy of the local search results page for both desktop & mobile devices.
View WhitepaperLocal Marketing Webinar
View our recent webinar with Google that discusses how companies of all shapes and sizes can utilize local search strategies to gain new business.
View Webinar5 Point Local Strategy Checklist
Download our local strategy checklist for the 5 things you can check today to see how your online strategy measures up in today’s local search landscape.
View ChecklistTheir entire staff reflects professionalism and attention to detail over the entire process of SEO engineering and website design. Could not be more pleased with their efforts and the results caused by their activities.
Steve Garza, Aber Fence and Supply Company Inc.