In Metal Coatings’ monthly reports, their traffic trends indicated a need for the website to provide a mobile-friendly experience for their growing smartphone and tablet audience.
TopSpot decided a responsive website design, which resizes based on the screen size that is accessing the site, was best for their visitors. When analyzing the pages mobile users were accessing, it was apparent that all of Metal Coatings’ content needed to be available in a mobile-friendly format.
When comparing a period before the responsive website redesign launch with the same period since, Metal Coatings saw a 247% increase in mobile conversions, from 17 to 59 smartphone leads.
Metal Coatings has seen a 76% increase in overall smartphone visits, from 4,058 to 7,161.