Industrial SEO & Responsive Website Case Study

Mitchell Crane

Houston, TX

Mitchell Crane, a worldwide supplier of new after-market replacement crane parts and a source for used parts and components, contracted TopSpot Internet Marketing for a responsive website redesign with ongoing Search Engine Optimization, Pay-Per-Click, and Analytics Services. This led to a 1500% increase in online leads, a 187% increase in organic traffic and a 147.99% increase in overall traffic with 32% of the new website's traffic being driven by supporting pages determined by SEO during the sitemap creation.

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Responsive Website

How We Helped

Search Engine Optimization
Pay Per Click
Business to Business


BMA Lantern Awards - Lantern Award
AMA Crystal Awards - Finalist

In Brief


Mitchell Crane’s website didn’t represent their scope of services, and they knew this was causing them to lose out on business opportunities.


A responsive website was built with SEO serving as the foundation. This was accomplished by creating a sitemap focused on their core products and services and then building content around them. The new pages provide industry-specific information, details about services offered, and product-specific information.


In its first five months, the new Mitchell Crane website saw a 1500% increase in online conversions from 9 to 144. Organic traffic increased by 187.12%, and the website now averages close to 600 organic visits per month compared to the previous average of 200 visits per month.

How We Did It

The restructured sitemap combined with the clean design enabled the Customer Relationship Team to target very specific keywords and attract more relevant users post-launch. The PPC program went live shortly after launch and was focused on their high profit margin products.

Services Provided

Check Mark - Mitchel Crane Case Study



increase inform submissions


The website also saw an overall traffic increase of 147.99% and a 292.57% increase in mobile and tablet traffic, which now drives almost 25% of the website's traffic.


Forms Before


Forms After

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