Industrial Website Catalog Case Study

RTS Cutting Tools 

Clinton Township, MI

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Project Type

Responsive Website

Launch Year


How We Helped

  • Catalog Integration
  • Pay Per Click
  • Search Engine Optimzation
  • B2B Online Marketing


BMA Lantern Awards - Award of Excellence

Mobile WebAwards - Best Catalog Website

WebAwards - Best Catalog Website

project overview

Catalog Website Development

RTS Cutting Tools, a manufacturer of specialty cutting tools, contracted TopSpot Internet Marketing to develop a responsive website redesign with Catalog Data Solutions integration.

This led to a 470% increase in leads, a 265% increase in smartphone traffic and a 450% increase in organic traffic. The client is glad their website can now be a helpful resource for their customers.

increase inOnline Leads

In Brief


RTS Cutting Tools wanted their site to be a more helpful resource for their customers, thereby increasing online sales. They sought to update the cavity tool speed and feed calculator as well as incorporate an online product catalog onto their site.


TopSpot designed and developed a responsive website with an integrated product catalog.


In its first seven months, conversions have increased 470% from 30 to 171. The website conversion rate has increased 67.25% from 1.41% to 2.35%.

How We Did It

Traffic increased 264.82% on mobile, 237.28% on desktop and 272.41% on tablets. Organic traffic has also increased 450%, from 589 sessions to 3,238 sessions.

Services Provided

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