RTS Cutting Tools: Industrial Website Catalog Case Study

RTS Cutting Tools 

RTS Cutting Tools, a manufacturer of specialty cutting tools, contracted TopSpot Internet Marketing to develop a responsive website redesign with Catalog Data Solutions integration. This lead to a 470% increase in leads, a 265% increase in smartphone traffic and a 450% increase in organic traffic. The client is glad their website can now be a helpful resource for their customers.

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Project

Responsive Website

How We Helped

Catalog Integration
Pay Per Click
Search Engine Optimzation
B2B Online Marketing

Awards

BMA Lantern Awards - Award of Excellence
Mobile WebAwards - Best Catalog Website
WebAwards - Best Catalog Website

In Brief

Challenge

RTS Cutting Tools wanted their site to be a more helpful resource for their customers, thereby increasing online sales. They sought to update the cavity tool speed and feed calculator as well as incorporate an online product catalog onto their site.

Solution

TopSpot designed and developed a responsive website with an integrated product catalog.

Results

In its first seven months, conversions have increased 470% from 30 to 171. The website conversion rate has increased 67.25% from 1.41% to 2.35%.

How We Did It

Traffic increased 264.82% on mobile, 237.28% on desktop and 272.41% on tablets. Organic traffic has also increased 450%, from 589 sessions to 3,238 sessions.

Services Provided

30

Forms Before

171

Forms After

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