RTS Cutting Tools: Industrial Website Catalog Case Study

RTS Cutting Tools 

Clinton Township, MI

RTS Cutting Tools, a manufacturer of specialty cutting tools, contracted TopSpot Internet Marketing to develop a responsive website redesign with Catalog Data Solutions integration. This lead to a 470% increase in leads, a 265% increase in smartphone traffic and a 450% increase in organic traffic. The client is glad their website can now be a helpful resource for their customers.

Download Case Study


Responsive Website

How We Helped

Catalog Integration
Pay Per Click
Search Engine Optimzation
B2B Online Marketing


BMA Lantern Awards - Award of Excellence
Mobile WebAwards - Best Catalog Website
WebAwards - Best Catalog Website

In Brief


RTS Cutting Tools wanted their site to be a more helpful resource for their customers, thereby increasing online sales. They sought to update the cavity tool speed and feed calculator as well as incorporate an online product catalog onto their site.


TopSpot designed and developed a responsive website with an integrated product catalog.


In its first seven months, conversions have increased 470% from 30 to 171. The website conversion rate has increased 67.25% from 1.41% to 2.35%.

How We Did It

Traffic increased 264.82% on mobile, 237.28% on desktop and 272.41% on tablets. Organic traffic has also increased 450%, from 589 sessions to 3,238 sessions.

Services Provided


Forms Before


Forms After

Contact Us

Let us know how we can help.

Fill out the form below to get your project rolling.

Let's Get To Know You

Answer these 3 questions to find out which TopSpot services can benefit you and your company.


What industry are you in?


Which solutions of ours are you interested in learning more about?(select all that apply)


Who is currently managing your website's marketing efforts?

We are a great fit!