Target Buying Opportunities
eCommerce & Technical SEO
At TopSpot, SEO serves as the foundation behind many decisions from site architecture and design to your keyword and content strategy. But it doesn’t end there. There is a technical piece to SEO that is critical to e-commerce stores that must be well thought out and maintained.
of mobile users will abandon a page if it takes more than 3 seconds to load
Site speed also impacts your bottom line.
A 1 second delay in page load time can decrease shopping cart sizes by approximately 2.1%.
The bottom line - Site speed is an SEO ranking factor, but the speed of your website impacts more than just your positioning on the search engines.
Mobile Optimization
Site speed isn’t all that’s required for good user experience. A website that is designed and developed to work on any device is a requirement for all websites, but especially ecommerce websites. When mobile commerce makes up 30% of all U.S. ecommerce (Internet Retailer, 2015), you want a website that’s easy to navigate, use, and checkout on any mobile device.
Security
Security is a top priority for many online shoppers. When you are inputting credit card numbers and personal data in a website to purchase something, you want to be confident that your information is secure. The same is true for your website’s visitors.
Aside from choosing a strong e-commerce content management system and maintaining its updates, standard security technology like SSL certificates are important for security AND search engine rankings.
TopSpot can help you make sense of SSL certificates and moving your website to https from http to keep user information encrypted and secure.