Digital Strategies for Distribution
Target the Right Type of Customer with Digital Marketing
Wherever you fall in the supply chain, our online marketing strategies are focused on educating potential customers and generating quality leads to move your business forward. Whether you choose an integrated approach with SEO & PPC or a stand-alone service, each strategy is uniquely designed with important considerations in mind for industrial suppliers and distributors.
Do you stock products or drop ship? Are you obligated to sell in certain regions? These are all important questions when building a website, content strategy and search marketing program for a supplier or distributor. We work with you to understand your digital marketing goals, so we can target the right type of user in the right places and grow your business online.
Working With B2B Suppliers & Distributors
As an internet marketing agency with over 35 years of online marketing experience in the B2B space, we've worked with business of all sizes and types on their PPC & SEO strategies including:
Strategies Tailored to Your Business
Strategize for Regional Considerations
If you are obligated to supply or distribute products in specific areas, TopSpot can work with you to tailor your search engine optimization and pay-per-click advertising to focus specifically on those areas. We also make sure your website clearly reflects who and where you serve customers.
Using location targeting, your PPC ads are set up to only show in specific areas. How specific? We can narrow it down as far as a radius around your business location if needed.
Location specific SEO strategies involve just about every aspect of SEO, including on-page and off page factors along with the overall user experience of your website.
Differentiate Your Business with Unique Content
Suppliers and distributors are often utilizing content that comes straight from the manufacturers they represent. This can pose challenges as quality, unique content is a huge factor for search engine visibility. TopSpot can help you differentiate your content while also differentiating your business from competitors. Not sure if your content is unique enough? We'd be happy to look over it for you and give you some feedback after performing a website marketing analysis.
Our website is responsible for bringing in a large percentage of our new accounts each month- representing continued growth for the company. TopSpot does exactly what their name implies by keeping our company located in the top spots on web search results. Plus… The staff is great to work with and most capable- a solid group of young professionals. (I was so impressed I even referred my recent college grad son to consider TopSpot as a career choice!)
Ed Walsh Best Stainless & Alloys, LP
TopSpot has impacted our business for the better with quality leads; they are a team that is very knowledgeable and stay on top of the ever-changing “Google” search engine.
Business Owner Wholesale Distribution Company
Educate Potential Customers at Every Touch Point
When it comes to supply chain marketing, your website’s goals need to be focused on educating your potential customers so they are armed with the information to choose you as their partner.
From unique content around your products to communicating your value-added services like inventory management or MRO, your website often serves as your customer's’ first impression and deciding factor to start the conversation.
Everything from making sure you provide the means of contacting your business that visitors prefer to getting back to them in a timely manner is an important factor towards winning their business. At TopSpot, we have the data to guide you in the right direction.
%View Case Study
We know data is important to drive decisions
And the decision to invest in an internet marketing partner is an important one.
We are a results-focused company that believes in clear reporting of our progress and will often highlight our customers’ greatest successes through our integrated internet marketing strategy programs.